The SAS We Are Travellers Campaign forms an integral part of its content marketing strategy, appealing to the traveler lifestyle and relating to customers as jet-set kindred spirits, image from SAS We Are Travellers site
A busy month (as usual in the skies) with plenty of news in air travel tech, getting to the heart of the passenger experience (it’s all in your head) and learning how well airlines use engaging content to get closer to their customers–plus rating airlines and airports on their passenger experience.
Aviation Industry Blooms With The Spring Festival, APEX Digital
JetBlue Bets An Apple Each Way Keeps Customers Happy, APEX Digital
Making Time Fly With A Little Retail Therapy, APEX Digital
Skift’s editors wanted to delve deep into the latest trends for airline content marketing, going beyond the traditional in-flight magazine to engagements on social media, and new interactive multi-digital campaigns. This report is packed-full of interesting case-studies and features insights from top airline decision makers and their content marketing partners. The following two articles published on Skift give a taste of all the goodness found inside the full trends report.
How Etihad Airways Takes Connectivity To New Heights, APEX Digital
Mind Space, Aircraft Interiors International Magazine, March Issue, pages 58-66
Ever wondered how the discomfort of air travel affects your state of mind? The editors at Aircraft Interiors International Magazine wanted to know, and they wanted experts to tell airlines just what they could do–beyond structural design–to make air travel better.
Featuring interviews with leading design psychologists and insights from leading aircraft interiors designers, we take a close look at what factors beyond cabin layout most affect a passenger’s sense of well-being during long-haul economy flights. The take-aways from these interviews were illuminating both confirming the effectiveness of many new zero-footprint cabin features, and revealing missed strategies for the industry which could be employed to reverse negative passenger perceptions.
Making Room for Suite-er Airline Business, APEX Digital