February 2015

A busy month (as usual in the skies) with plenty of news in air travel tech, getting to the heart of the passenger experience (it’s all in your head) and learning how well airlines use engaging content to get closer to their customers–plus rating airlines and airports on their passenger experience.

 

As IFC Technology Advances, Gogo Preps to Set New Records, APEX Digital

Biometric Automated Kiosks Help Streamline US Customs and Immigration Preclearance at Abu Dhabi Airport, APEX Digital

Aviation Fashion Season Kicks-Off With Solutions Showcased at AIME, APEX Digital

Aviation Industry Blooms With The Spring Festival, APEX Digital

JetBlue Bets An Apple Each Way Keeps Customers Happy, APEX Digital

Making Time Fly With A Little Retail Therapy, APEX Digital

Saudia Releases App Giving Its Passengers Free In-Flight Wi-Fi, Skift

Singapore Airlines Debuts New Premium Economy With Social Media Treasure Hunt, Skift

The World’s Best Business Class Experiences Rated by Region, Skift

Korean Air Brings a Fresh Look to Business Class With New Prestige Suite, Skift

The Battle Over Open Skies Forces U.S. Tourism Industry to Choose Sides, Skift

U.S. Airport Group Sides Against Airlines in Open Skies Battle, Skift

Inside American Airlines’ New Long-Haul Dreamliners, Skift

JetBlue Makes New Moves Into Cuba With Expanded Charter Service, Skift

New Trends Report: Content Marketing Strategies for Airlines, Skift

The SAS We Are Travellers Campaign forms an integral part of its content marketing strategy, appealing to the traveler lifestyle and relating to customers as jet-set kindred spirits, image from SAS We Are Travellers site
The SAS We Are Travellers Campaign forms an integral part of its content marketing strategy, appealing to the traveler lifestyle and relating to customers as jet-set kindred spirits, image from SAS We Are Travellers site

Skift’s editors wanted to delve deep into the latest trends for airline content marketing, going beyond the traditional in-flight magazine to engagements on social media, and new interactive multi-digital campaigns. This report is packed-full of interesting case-studies and features insights from top airline decision makers and their content marketing partners. The following two articles published on Skift give a taste of all the goodness found inside the full trends report.

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity, Skift

How Scandinavian Airlines Rethought the In-Flight Magazine, Skift

How Etihad Airways Takes Connectivity To New Heights, APEX Digital

Mind Space, Aircraft Interiors International Magazine, March Issue, pages 58-66

Mind Space, Aircraft Interiors International Magazine, March
Mind Space, Aircraft Interiors International Magazine, March

Ever wondered how the discomfort of air travel affects your state of mind? The editors at Aircraft Interiors International Magazine wanted to know, and they wanted experts to tell airlines just what they could do–beyond structural design–to make air travel better.

Featuring interviews with leading design psychologists and insights from leading aircraft interiors designers, we take a close look at what factors beyond cabin layout most affect a passenger’s sense of well-being during long-haul economy flights. The take-aways from these interviews were illuminating both confirming the effectiveness of many new zero-footprint cabin features, and revealing missed strategies for the industry which could be employed to reverse negative passenger perceptions.

The U.S. DOT Won’t Hold United to Its Too-Good-to-Be-True Fares, Skift

Grading Airports and Airlines on Passenger Personalization Progress, Skift

Making Room for Suite-er Airline Business, APEX Digital

High-Speed In-Flight Connectivity Helps US Carriers Compete in the Latin American and Caribbean Market, APEX Digital

New App Makes Clearing Customs and Border Control in Miami a Breeze, Skift

 

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