June was every bit as busy as May. While I covered various hot topics in aviation and the passenger experience, SITA’s Air Transport Information Summit taking place in Brussels gave me a chance to catch up on the latest developments in aviation technology.
Perhaps the most amusing part of June, though, was the hullabaloo over IATA’s short-lived Cabin OK bag proposal. Really, passengers should pack light–if for no other reason than it makes travelling more fun. But no one wants to be told what to do, and while the program was voluntary it was not communicated in an effective way. IATA should probably take a close look at this event and refine its presentation. It might not save the Cabin OK program for the future, but it could help IATA present other projects in a way passengers will embrace.
I think the real failure of this proposal, though, was IATA’s failure to understand that no one wants to hear the word “less” from airlines any more–unless that less relates to lower fares.
With a tedious travel process, uncomfortable travel conditions, delays, in-flight perks like meals and beverages only a distant memory, unbundled fees–and all that jazz–passengers just need to hear that airlines will give them a little more of something.
That’s where technology comes in.
Developments of helpful apps, improvements to the passenger process through automation, personalised travel through the Internet of Things, investments in In-Flight Entertainment and Connectivity–that’s the next focus of passenger experience improvements.
Say what you will about the many ways airlines wrong passengers, but if you want to understand the challenges aviation faces in meeting passengers’ highest expectations, these are facts to keep in mind:
This is the next big thing in cabin design: super functional suites which can cross-over as airlines move away from traditional three class cabins to two-class cabins. Keep in mind that First class, Business class category is only a marketing construct. The ambitious B/E Aerospace Breakout suite concept proves it.
Sense of Belonging: The Pleasure of Local at the Airport, APEX Digital
Two of my in-depth looks at aviation matters were published this month by UKIP Media, London–who were kind enough to give me my start in 2013 and have keep me busy–and learning more–every day ever since.
Fit to Fly, Aircraft Interiors International Magazine
There are changes coming to the regulations that govern the testing of aircraft seats. As a result, we might expect some program delays and complications, seat manufacturers are actively engaged in the process and share insights.
Stay on Track, Passenger Terminal World
IATA airlines have resolved to keep better track of our luggage. Under Resolution 753 calls for better baggage tracking data integration between airlines and with airports. It goes into effect starting 2018, but everyone is getting ready for it.
And to end the month on a great note, I visited Airbus in Toulouse for the reveal of Vietnam Airlines’ new A350.