Enjoy this video tour of the new SAS A350 cabin experience.
SAS A350 Video Tour

Airline Industry News, Trends, Analysis
Enjoy this video tour of the new SAS A350 cabin experience.
The SAS A350 cabin introduces new seat models and unique, customized passenger experience solutions responding to customer feedback.
The delightful mystery of the SAS A350 which I spotted after landing at Billund Airport this past Friday has been solved; though sadly it doesn’t …
[Update: We now know why the SAS A350 was in Billund!] Imagine my delight on approach at Billund Airport on Friday to find the new …
Finnair reports 6% growth in passenger numbers year-on-year for September, 6.5% Year-on-Year. Finnair also announced an expansion of its A350 routes to Tokyo and Hong Kong as part of the airline’s focus on growth in Asia.
He first approached me in December of last year with a unique concept to make vertical cabin design work around a passenger needs for space and privacy during long haul flights.
So it’s a good time to think about more humane ways to get 400 people onboard.
Grégoire is not the only designer who believes horizontal layouts of seats will lead to insufferable conditions on ultra-long haul flights. A number of designers in the industry have emphasised that 3D seating is the way forward, even for premium cabins.
Even Airbus has considered stacking seats vertically to alleviate discomfort. But I believe Grégoire’s design is unique, elegant, and passenger friendly.
It’s also compelling that Olivier does not work in the aviation industry. In fact, he designs bedding–which might explain his focus on removing pain points.
That an objective third-party designer also believes vertical lay-outs are the way going forward, should at least make us a bit more open minded about this possibility. No initial design proposal is perfect, but Grégoire has really thought this through.
While his design concept is not a Crystal Cabin Award nominee–as he has not yet submitted it for review by the judges–I have suggested that Grégoire present a more detailed proposal for next year’s competition.
One of the best things about the Crystal Cabin Awards is that it not only encourages companies within aviation to think beyond conventional designs and propose new solutions, but it also welcomes perspectives from independent designers, companies, and educational institutions.
If you have the next great idea which could make aviation better for all of us, consider submitting it for review.
During my tour of the new Finnair A350 from Hamburg to Helsinki, I was especially struck by the capitalisation on light against a neutral canvas. It’s easy to see the light gains from the A350’s larger windows. Add to that Finnair’s mood lighting, with glowing effects programmed into a cool Northern Lights display and a Warm Asia theme, add the opalescent effect of the aircraft’s light grey-white structures, and the Finnair A350 interior positively glows.
Snuggled among the details in a long, detailed, and well-worth reading analysis of the airline’s prospects, the Centre for Aviation, CAPA, reports that Cathay Pacific will …