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Aeroflot Selects IBM for Predictive Travel Personalisation

  • 3 min read

Aeroflot has selected IBM Analytics to deploy a new predictive travel personalisation system which will help it provide improved service to customers point-to-point.

Personalisation of the travel experience is a prevailing trend among airlines which want to improve the travel experience for their customers through various digital touch-points from the reservations process through to future trip promotions.

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