How Airlines Can Profit from Facebook IQ’s Loyalty Study
This month, Facebook IQ published a new loyalty study entitled ‘Love in a Time of Infinite Choice’ which reveals the strong advantage airlines have over hotels and other non-travel services and retailers to differentiate themselves, build loyalty, and reap profits.
The results show that airlines could win over more consumers if they stopped commoditising themselves, find their market, and build brand fans with quality product and services.
