Early Risers: Delta’s Latest Ad Is About You
Delta has revealed a new ad “4 A.M.” which celebrates hard-working early risers with a very appropriate theme-tune.
Airline Marketing
Also, in the Skies: 33 Hot Aviation Happenings in Week 38
Aviation moves fast, and every week I find stories I would like to have written more about. To share these hot news items (and some news which simply caught my eye), I’m introducing ‘Also, in the Skies.’
Hawaiian Airlines Has a Cooking Show for When You’d Rather Be On the Beach
If you enjoy food, but you’d rather be sipping on a coconut on the beach in Maui than reminiscing in the kitchen with Julia, I suggest a quick visit to Hawaiian Airlines.
The airline’s new series of cooking shorts “How to cook like a local” promise authentic island flavour in relatively little time.
JetStar Delivers Plenty of Panda Power With New Kung Fu Panda Livery
JetStar Group, Qantas Airlines’ low-cost division, has launched a new film franchise partnership with DreamWorks’ Kung Fu Panda 3 with the reveal of a new panda-packed livery. Let some jet-powered cuteness power-up your weekend! Learn more about how flagship carrier […]
A Man, A Go Pro, An Epic Leap: Vueling Demonstrates App Reservation on the Fly
Spanish Low-Cost carrier and IAG group member airline, Vueling, has proven it has one of the most creative of creative teams in the industry–and a really fast booking engine on its app.
The airline challenged a daring, GoPro wearing, sky diver make a flight reservation on his smartphone without him (or the Vueling app) crashing–in 52 seconds.
S7 Airlines Shares Details on OKGo Video in Fascinating Series
Yes! Finally we get to see exactly how it was all done. A real avgeek treat. Enjoy!
KLM Proves You Don’t Have to Be in Iceland to Promote Local
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
How S7 Helped OK Go Make Maybe the Best Safety Video in the History of Ever
Like nearly everyone else on the planet connected to the internet (actually nearly 33 Million out of over 3 Billion, but who’s doing the maths?), I was tossed for a spin by the wonderful new OK Go “Upside Down & Inside Out” music […]
Turkish Airlines Now Flies to Gotham
Turkish Airlines has made a name for itself by offering the largest number of destinations of any airline in the sky, but it’s now headed where no airline has (technically) flown before: Gotham.
