Flight Chic

Airline Industry News, Trends, Analysis

Airline Marketing


Early Risers: Delta’s Latest Ad Is About You

Delta has revealed a new ad “4 A.M.” which celebrates hard-working early risers with a very appropriate theme-tune.

#Airline Passenger Experience#Getting Social#Smart Branding

KLM Proves You Don’t Have to Be in Iceland to Promote Local

The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.