Early Risers: Delta’s Latest Ad Is About You
Delta has revealed a new ad “4 A.M.” which celebrates hard-working early risers with a very appropriate theme-tune.
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Airline Marketing
Also, in the Skies: 33 Hot Aviation Happenings in Week 38
Aviation moves fast, and every week I find stories I would like to have written more about. To share these hot news items (and some news which simply caught my eye), I’m introducing ‘Also, in the Skies.’
Hawaiian Airlines Has a Cooking Show for When You’d Rather Be On the Beach
If you enjoy food, but you’d rather be sipping on a coconut on the beach in Maui than reminiscing in the kitchen with Julia, I suggest a quick visit to Hawaiian Airlines.
The airline’s new series of cooking shorts “How to cook like a local” promise authentic island flavour in relatively little time.
JetStar Delivers Plenty of Panda Power With New Kung Fu Panda Livery
JetStar Group, Qantas Airlines’ low-cost division, has launched a new film franchise partnership with DreamWorks’ Kung Fu Panda 3 with the reveal of a new… Read More »JetStar Delivers Plenty of Panda Power With New Kung Fu Panda Livery
A Man, A Go Pro, An Epic Leap: Vueling Demonstrates App Reservation on the Fly
Spanish Low-Cost carrier and IAG group member airline, Vueling, has proven it has one of the most creative of creative teams in the industry–and a really fast booking engine on its app.
The airline challenged a daring, GoPro wearing, sky diver make a flight reservation on his smartphone without him (or the Vueling app) crashing–in 52 seconds.
S7 Airlines Shares Details on OKGo Video in Fascinating Series
Yes! Finally we get to see exactly how it was all done. A real avgeek treat. Enjoy!
KLM Proves You Don’t Have to Be in Iceland to Promote Local
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
How S7 Helped OK Go Make Maybe the Best Safety Video in the History of Ever
Like nearly everyone else on the planet connected to the internet (actually nearly 33 Million out of over 3 Billion, but who’s doing the maths?),… Read More »How S7 Helped OK Go Make Maybe the Best Safety Video in the History of Ever
Turkish Airlines Now Flies to Gotham
Turkish Airlines has made a name for itself by offering the largest number of destinations of any airline in the sky, but it’s now headed where no airline has (technically) flown before: Gotham.
Nok Air CEO Plane-Splains It All
Nok Air‘s down-to-earth CEO, Mr. Patee Sarasin, has taken to YouTube to explain the Low-Cost airline’s in-flight products and services with a new Nok Air FAQs YouTube video series.
Each video is around a minute long, just enough for him to cover key points of customers’ most frequently asked questions (FAQs).
Santa and Finnair: Origins of Secret Partnership Revealed
For the holiday season, Finnair once again touts its exclusive partnership with the Jolly Holly man.
95 Years of Qantas Uniforms as Worn by Barbie and Ken
As part of its 95 years celebrations, Qantas has launched a four-week pop-up exhibition at its Sydney Qantas Club of Barbie and Ken dolls donning… Read More »95 Years of Qantas Uniforms as Worn by Barbie and Ken
PaxEx Nightmare: Jennifer Aniston’s Emirates Ad is Out and It’s Funny
Emirates Airlines has signed Jennifer Aniston as its brand ambassador for a new $20m global TV and digital campaign and it’s sure getting its money’s… Read More »PaxEx Nightmare: Jennifer Aniston’s Emirates Ad is Out and It’s Funny
Not Quite #PizzaRat, but Close: JetBlue Gets New Yorkers to ‘Steal’ Posters for Goodies
How far will you go for freebies? Are you bold enough to rip a poster from a bus stand and walk away cool as a iced cucumber? Evidently, New Yorkers are.
WestJet Brings Us a Girl’s Best Friend–Furrier Than We Might Expect
Who says diamonds are the only thing which can make a girl happy? Certainly loyalty and sacrifice tops shiny rocks, as Dave the Dog proves in this latest WestJet ad by Publicis London.
American Airlines Goes Old School to Illustrate Advantages of AAdvantage Program
I just love the classic black and white animations of this latest video from American Airlines. Aimed to help customers better understand the full benefits of its AAdvantage Program, it is elegant in its simplicity, smart, and whimsical.