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JetBlue VC Backs Predictive Analytics Firm FLYR

JetBlue’s new Venture Capital firm JetBlue Technology Ventures has made its first pick of startups by backing FLYR, which uses machine learning and predictive analytics to predict airfares trends and air travel demand.

The start-up founded in 2013, helps flyers work around complex airline dynamic airfares models plotting possible changes in airfare and helping airlines predict customer demand and missed revenue streams.