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Airline Industry News, Trends, Analysis

Barcelona Street Project

The_Barcelona_Street_Project_-_The_Sneakairs_-_A_new_way_to_travel_in_Europe_by_easyJet
#Airlines#Puttin' on Airs#Smart Branding

easyJet Reboots Wearables Made For Walking

Smart Low-Cost carrier easyJet has been investing in high-tech branding, with a focus on wearable technology including LED staff uniforms and a proposal for a new sustainable aircraft.

The airline’s latest Sneakairs Barcelona Street project has a unique and refreshing lifestyle branding twist; creating a product that is both far out and immediately useful.