Airlines Smart Branding The Competitive Edge The Flight FantasticTurkish Airlines Takes Film Franchise Marketing to New HeightsLast night, for Super Bowl 50, the world got a peek at the Gotham and Metropolis commercials Turkish Airlines had previously announced as part of its new Batman v Superman: Dawn of Justice campaign in collaboration with Warner Bros studios, featuring Ben Affleck in his role as Bruce Wayne and Jesse Eisenberg as Lex Luthor. (more…)