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Bid Up upgrade service

You Can Now Bid to Enjoy a Luxury Flight on Hawaiian Airlines

Hawaiian Airlines is offering passengers the option to Bid Up for a First class flying experience on flights between Hawai’i and North America.

The airline’s Bid Up service, managed by ancillary software provider Plusgrade, is available to all passengers holding main cabin tickets and is made simple through an invitation sent by email to fliers on qualifying routes approximately ten days prior to the flight. Winning bidders are notified 48 hours before departure.