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Alitalia Campaign Vivi, Ama, Vola

Memories Are Made Of This: Alitalia Gets Branding ‘Al Dente’ With New Campaign

  • 5 min read

Alitalia has revealed its new “Made Of Italy” campaign, a sensory journey through all the richness of Italy delivered exclusively by the airline.

The television spot premiered at the Nazionale Spazio Eventi in Rome, where Alitalia also held a special runway show revealing its new crew uniform collection, and a press conference reporting on its progress.

The emotive commercial is an inspiring tour of everything Italy can offer visitors, and also reflects the flagship airline’s renewed vitality and optimism for the future.

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