Airline Industry News, Trends, Analysis
Finnair has announced that it will partner with Europe’s largest startup event, Slush, in an effort to fuel innovation and digitalisation.
The November event in Helsinki will gather approximately 2,000 startups, 800 venture capitalists, and 700 journalists from over 100 countries to explore new business opportunities.
Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.
But I’d like to make special mention of KLM as a case study of excellence.
Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.
To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.