Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides
There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.
This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.
It will take about 15 minutes of your life to read it, but I tried to make it well worth your time.
Read More »Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides