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Airline Industry News, Trends, Analysis

KLM

#Aviation Matters#Press Releases

Flying Green: KLM Turns to Honeywell Tech to Curb Fuel Spending

KLM plans to its annual fuel costs by 5 percent for its airline and cargo operations with Honeywell’s GoDirect Fuel Efficiency Software. The airline will install the Paris Agreement-compliant Honeywell software across all divisions to reduce fuel use and cut […]

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#Airlines#Aviation Matters

Can We Talk About How KLM Rocks Digital?

Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.

But I’d like to make special mention of KLM as a case study of excellence.

Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.

To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.

#Airline Passenger Experience#Getting Social#Smart Branding

KLM Proves You Don’t Have to Be in Iceland to Promote Local

The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.