KLM peeks into the future of electric flights by supporting trials of an electric plane flying from Schiphol to Lelystad.
KLM plans to its annual fuel costs by 5 percent for its airline and cargo operations with Honeywell’s GoDirect Fuel Efficiency Software. The airline will… Read More »Flying Green: KLM Turns to Honeywell Tech to Curb Fuel Spending
KLM Royal Dutch Airlines has launched a new KLM Media App which offers passenger access to a broad range of international newspapers on their smartphone or tablet.
It’s all the news you want on-the-go, without papers weighing you down.
Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.
But I’d like to make special mention of KLM as a case study of excellence.
Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.
To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.
For mommies (and daddies) flying KLM on a quick business trip and leaving kids behind, bed time is a difficult time. But KLM has come… Read More »Good Night Room, Good Night Moon, Good Night Mommy Flying KLM Who Will Be Back Soon
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
I’ve already said that the new KLM app, with its beautiful interface and easy booking engine, is top shelf. But imagine the fun of finding an extra little reliable sky blue circle appear in the collection of helpful little spheres on my wrist!
Quite Appy with it!
Brand managers in the aviation industry refer to customer touch points all the time: the little niceties along the way, in design and detail, which build an emotional connection with the airline. What better touch point than great people throughout the organization, from the reservations to customer service to crew?
The longest strike in the history of Air France has finally come to an end, with the pilot’s union SNPL, sending out a quick notice to… Read More »As the Air France Pilot Strike Ends, There’s Nothing to Count but the Losses
We’ve all left something behind while travelling. KLM understands and it’s committed to doggedly pursuing lost items and returning them to their proper owner. Let’s face it, Sherlock,… Read More »KLM’s Cutest Video Yet Focuses On A Ruff Travel Problem
The Final Frontier: Three Quick Aviation Facts to Help Perplexed Passengers Get Into the Spirit of Things, A Peanuts Adventure
When Frontier Airlines announced yesterday that it would unbundle its pricing, lowering fares and charging extra for everything else, news spread that Frontier had finally… Read More »The Final Frontier: Three Quick Aviation Facts to Help Perplexed Passengers Get Into the Spirit of Things, A Peanuts Adventure