KLM plans to its annual fuel costs by 5 percent for its airline and cargo operations with Honeywell’s GoDirect Fuel Efficiency Software. The airline will install the Paris Agreement-compliant Honeywell software across all divisions to reduce fuel use and cut […]
KLM Royal Dutch Airlines has launched a new KLM Media App which offers passenger access to a broad range of international newspapers on their smartphone or tablet.
It’s all the news you want on-the-go, without papers weighing you down.
Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.
But I’d like to make special mention of KLM as a case study of excellence.
Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.
To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.
For mommies (and daddies) flying KLM on a quick business trip and leaving kids behind, bed time is a difficult time. But KLM has come up with a charming way to soothe the little ones missing their parents with a […]
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
I’ve already said that the new KLM app, with its beautiful interface and easy booking engine, is top shelf. But imagine the fun of finding an extra little reliable sky blue circle appear in the collection of helpful little spheres […]
Brand managers in the aviation industry refer to customer touch points all the time: the little niceties along the way, in design and detail, which build an emotional connection with the airline. What better touch point than great people throughout the organization, from the reservations to customer service to crew?
The longest strike in the history of Air France has finally come to an end, with the pilot’s union SNPL, sending out a quick notice to members that they should return to work, after verifying their flights, with no additional information […]