Skip to content
Home » KLM


KLM’s New Entertainment App Offers News-On-the-Go

    KLM Royal Dutch Airlines has launched a new KLM Media App which offers passenger access to a broad range of international newspapers on their smartphone or tablet.

    It’s all the news you want on-the-go, without papers weighing you down.

    Can We Talk About How KLM Rocks Digital?

    Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.

    But I’d like to make special mention of KLM as a case study of excellence.

    Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.

    To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.

    KLM Proves You Don’t Have to Be in Iceland to Promote Local

    The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

    To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.

    How KLM Flies the Talk and Builds Passenger Loyalty

      Brand managers in the aviation industry refer to customer touch points all the time: the little niceties along the way, in design and detail, which build an emotional connection with the airline. What better touch point than great people throughout the organization, from the reservations to customer service to crew?