KLM plans to its annual fuel costs by 5 percent for its airline and cargo operations with Honeywell’s GoDirect Fuel Efficiency Software. The airline will …
KLM’s New Entertainment App Offers News-On-the-Go
KLM Royal Dutch Airlines has launched a new KLM Media App which offers passenger access to a broad range of international newspapers on their smartphone or tablet.
It’s all the news you want on-the-go, without papers weighing you down.
Can We Talk About How KLM Rocks Digital?
Many airlines are improving their digital touch points to enhance the customer experience and simplify the journey, coming up with new and clever ways to entice, connect, engage with, and assist their customers.
But I’d like to make special mention of KLM as a case study of excellence.
Many of KLM’s current digital developments have been reported on here and elsewhere, but it’s easy to miss the big picture of what they’re doing—especially with an airline doing as much as KLM has done.
To review that Big Picture, here’s a review of KLM’s digital journey, point-to-point.
Good Night Room, Good Night Moon, Good Night Mommy Flying KLM Who Will Be Back Soon
For mommies (and daddies) flying KLM on a quick business trip and leaving kids behind, bed time is a difficult time. But KLM has come …
KLM Proves You Don’t Have to Be in Iceland to Promote Local
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
The New KLM Apple Watch App Quietly Arrived on my Wrist, and Tickled Me Sky Blue
I’ve already said that the new KLM app, with its beautiful interface and easy booking engine, is top shelf. But imagine the fun of finding …
KLM’s LUXious New App
How KLM Flies the Talk and Builds Passenger Loyalty
Brand managers in the aviation industry refer to customer touch points all the time: the little niceties along the way, in design and detail, which build an emotional connection with the airline. What better touch point than great people throughout the organization, from the reservations to customer service to crew?
As the Air France Pilot Strike Ends, There’s Nothing to Count but the Losses
The longest strike in the history of Air France has finally come to an end, with the pilot’s union SNPL, sending out a quick notice to …