Lifestyle Branding – Flight Chic

Singapore Airlines Signs Lifestyle Branding Agreement with Lalique

Singapore Airlines has signed an agreement with luxury brand Lalique Group, to introduce a new line of products for the airline’s customers, as part of a new lifestyle branding initiative.

Airlines Smart Branding

More Airline Food You’ll Want to Make at Home

Readers will recall that Hawaiian Airlines’ cooking show offers great quick recipes, and cooking tips from local chefs, for when you’d rather be at the beach. But if you’re dreaming of Napoli, hungry for risotto, and have always wanted to make the perfect Cannolo, the Alitalia food channel has you covered.

Airports Puttin' on Airs

Beauty Tips for the Stars from CPH Tax Free

Copenhagen Airport’s Tax Free stores have come up with a clever way to promote beauty products, by sharing top make-up application tips targeted at a …

Airlines Smart Branding

Turkish Airlines Now Flies to Gotham

Turkish Airlines has made a name for itself by offering the largest number of destinations of any airline in the sky, but it’s now headed where no airline has (technically) flown before: Gotham.

(more…)

Dreaming Among the Clouds. The Flight Fantastic

Limited Edition Melbourne Scarf Unveiled as Qantas’ Smart Lifestyle Brand Evolves

Qantas and Trend Consultant Jessica Hart reveal a very covetable Melbourne-inspired wrap. Melbourne’s laneways and food scene inspire the patterns on the limited edition cashmere blend scarf, crafted by leading Australian scarf brand, Bird & Knoll.