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New Competition for Norwegian from the East: Prize-Winning Long-Haul Low-Cost AirAsia X Orders 50 A330neo To Reach Europe

  • 2 min read

AirAsia X, the long-haul affiliate of the Skytrax Winning AirAsia (World’s Best and Asia’s Best Low-Cost Carrier as announced today) has signed a Memorandum of Understanding (MOU) with Airbus for 50 A330-900neo at Farnborough.   This purchase will make Air Asia X the launch airline customer for this aircraft. “We have been… 

Airbus Continues to Walk A Wide Line on Seating, and Boeing Takes The Fast Road to the Front

  • 8 min read

Airbus has made a big issue about wide seating proposing an 18-inch standard for the industry at large in long-haul service. Such a standard would not fit certain aircraft configurations, even some of Airbus’ aircraft, when airlines demand greater seat density in economy with six-abreast configurations–17-inch seats result. When I’ve written… 

The Norwegian Air Saga Continues: New Route Between Copenhagen and Bangkok Is Only Small Piece of the Big Puzzle

  • 8 min read

Norwegian Air Shuttle ASA, the Oslo-based Low-Cost Carrier has announced that it will launch a new route between Copenhagen and Bangkok, as part of the airline’s global strategy. While Norwegian’s polemic attempts to penetrate the Trans-Atlantic Long-Haul market continue, Norwegian Air Shuttle has not lost its focus on popular East-Bound destinations.… 

Forget #PaxEx: Here’s What the Market Wants from Airlines

  • 7 min read

We often discuss why airlines make perplexing decisions in favour of unbundled fares and aircraft configurations.  The Peanuts posts are entirely dedicated to the topic of the airlines’ quest for profitability is a sin and the various airlines’ decisions on how to package their products. Some get it right.  Other’s insist on… 

SpiceJet: Low-Cost Frolic Goes One Dance Step Too Far

  • 2 min read

Social Media strikes again for aviation, this time with passengers filming a Mid-Air party on SpiceJet Airlines celebrating the Indian spring festival of Holi. Those videos went viral on social media and came to the attention of the Indian Directorate of Civil Aviation.

Profits Ain’t Peanuts (Part One: The Peanut Uprising)

  • 6 min read

This is the first post in a five-part series comparing and contrasting the approaches of Low-Cost Carriers, Traditional Airlines, and New Airlines as they compete for the travel budgets of increasingly savvy travellers. In his summary of Airline Trends for Landor’s 2014 Trends Forecast, Peter Knapp, Global Creative Officer based… 

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