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Fly Home to Vote "Remain" promotion. Source: Ryanair, Facebook

Ryanair Warns Of ‘Brexit’ Impact to UK, Reports Strong Traffic and Profits

  • 8 min read

Ryanair warns a ‘Brexit’ could hurt the UK Economy, in its annual report published today which shows growth in traffic and passenger numbers.

Ryanair reported a rise in full year profit of 43% to €1,242M.

Traffic grew by 18% to 106 million passengers, and the airline’s load factor rose by 5% points to 93%.

The airline’s average fare dropped 1% to €46, and unit costs fell 6% (ex-fuel down 2%)

Ryanair reports it is 44% hedged for FY18 and that hedging will deliver fuel savings of circa €200m (as price savings are offset by increased flight hours).

“We plan to pass on most if not all of these fuel savings to our customers in lower air fares particularly as we grow capacity over the next 12 months in key markets around Europe,” Ryanair states.

Cologne Bonn Airport © FCMedia 2016

U.S. Open Skies Battle Hurts Europe’s Regional Airports

  • 4 min read

The Airports Council International, Europe (ACI-Europe) reports that political delays in granting entry of Low-Cost Carriers on long-haul Transatlantic routes stifle growth opportunities at Europe’s regional airports.

New Year, New Story, New Livery: Transavia Rebrands

  • 4 min read

Transavia, the charming Dutch low-cost leisure carrier which has been the bone of so much contention between parent company Air France/KLM and its pilots unions, has announced that it will get a full-makeover.
 
http://youtu.be/FUijOR3xqEQ
 
Under the banner: New year, New story, New Transavia, the company introduced new iconography with cooler tones, flat symbols and a transformed “T” which cleverly brings two map points together with kissing arrowheads. 
[caption id="attachment_29567" align="alignnone" width="474"] New year, New story, New Transavia banner/Transavia[/caption]
 
Studio Dumbar, Rotterdam, which collaborates with Dutch digital agency Mirabeau, describes the new branding as “an integrated process combining company strategy, e-commerce and brand design.”
The studio states that Transavia’s ambition is “to become Europe’s leading airline in hospitality and service. The key objectives: add new routes, appear to business passengers as well as leisure, and create a dominant online brand.”
Click on squares to view gallery in its full glory.
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Transavia identity/Studio Dumbar, Rotterdam

Transavia identity/Studio Dumbar, Rotterdam

Transavia identity/Studio Dumbar, Rotterdam

Transavia identity/Studio Dumbar, Rotterdam

New Transavia Livery Undercarriage/Studio Dumbar, Rotterdam

New Transavia Livery/Studio Dumbar, Rotterdam

[/gallery]

 
We began by developing Transavia’s new positioning. The two most important results: changing the name from transavia.com to Transavia (.com is too passé), and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet. Another symbolic livery feature appears next to the entrance, where the word ‘Welcome’ is written in all the languages of the countries served by Transavia. The identity continues to roll out across uniforms, catering trolleys, in-flight amenities and more, with a new website – developed by Mirabeau – to follow soon.–Studio Dumbar

Transavia also indicates that the newly refreshed Transavia website will be mobile friendly and that a BYO-IFE system–consisting of in-flight entertainment streamed to passengers’ devices via an app–will be installed on its aircraft. 
I don’t know about you, but I like this new refreshing Transavia iconography. The livery is an attractive clean design which still effectively communicates LCC. Notice the nod to SWA’s heart in the undercarriage. This is a bit more and a bit less at the same time.
There is the open question of what will happen to AirFrance/KLM hospitality and service, if Transavia succeeds in becoming Europe’s leading airline in hospitality and service, as it aims. It’s an admirable aim, regardless. The two iconic airline brands of the Air France/KLM parent company both succeed in giving passengers a good onboard product and service at a competitive price. Where is the line drawn between LCC and Low-Cost Legacy? We will find the answer, in the long-haul.
The appeal to business passengers is uniform among European LCCs (and elsewhere). Those readers who followed the early Peanut Wars posts here on Flight Chic, will remember that this has been foretold. Let’s hope this rebranding initiative also results in a revitalisation of the LCC and its parent company.

A Good Cry From WestJet for Christmas

  • 5 min read

Flying on the success of last year’s Spirit of Giving campaign, WestJet has taken this year’s program overseas bringing what the airline calls a “Canadian Christmas” to the disadvantaged community of Nuevo Renacer, Puerto Plata, in the Dominican Republic. The airline serves Puerto Plata as one of four destinations in… 

As the Air France Pilot Strike Ends, There’s Nothing to Count but the Losses

  • 8 min read

The longest strike in the history of Air France has finally come to an end, with the pilot’s union SNPL, sending out a quick notice to members that they should return to work, after verifying their flights, with no additional information on gains, and a promise of further information to follow.… 

New Competition for Norwegian from the East: Prize-Winning Long-Haul Low-Cost AirAsia X Orders 50 A330neo To Reach Europe

  • 2 min read

AirAsia X, the long-haul affiliate of the Skytrax Winning AirAsia (World’s Best and Asia’s Best Low-Cost Carrier as announced today) has signed a Memorandum of Understanding (MOU) with Airbus for 50 A330-900neo at Farnborough.   This purchase will make Air Asia X the launch airline customer for this aircraft. “We have been… 

The Norwegian Air Saga Continues: New Route Between Copenhagen and Bangkok Is Only Small Piece of the Big Puzzle

  • 8 min read

Norwegian Air Shuttle ASA, the Oslo-based Low-Cost Carrier has announced that it will launch a new route between Copenhagen and Bangkok, as part of the airline’s global strategy. While Norwegian’s polemic attempts to penetrate the Trans-Atlantic Long-Haul market continue, Norwegian Air Shuttle has not lost its focus on popular East-Bound destinations.… 

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