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Alitalia Campaign Vivi, Ama, Vola

Memories Are Made Of This: Alitalia Gets Branding ‘Al Dente’ With New Campaign

Alitalia has revealed its new “Made Of Italy” campaign, a sensory journey through all the richness of Italy delivered exclusively by the airline.

The television spot premiered at the Nazionale Spazio Eventi in Rome, where Alitalia also held a special runway show revealing its new crew uniform collection, and a press conference reporting on its progress.

The emotive commercial is an inspiring tour of everything Italy can offer visitors, and also reflects the flagship airline’s renewed vitality and optimism for the future.

EXCLUSIVE Alitalia New Uniforms Runway Show Rome

Made Of Italy: Alitalia Struts Eleganza With New Crew Uniforms in Rome

I was privileged to be invited by Alitalia to witness the launch of the airline’s new Made Of Italy campaign, and the reveal of a new collection of uniforms for cabin crew and ground crew, designed exclusively for Alitalia by Milan-based Italian haute couturier Ettore Bilotta.

Alitalia did not let the runway down on its big day in Rome. The airline displayed energy, creativity, passion, and, frankly, quite bit of well-deserved pride in its roots.

So. Many. Outfits!