A detailed case study of easyJet’s personalisation strategy for its 2015 20th anniversary campaign, shows that it proved very successful for the airline both in relationship building and in bookings.
Sabre has released a new study showing that passengers are willing to pay $100 for a more personalised and enjoyable air travel experience.
Aeroflot has selected IBM Analytics to deploy a new predictive travel personalisation system which will help it provide improved service to customers point-to-point.
Personalisation of the travel experience is a prevailing trend among airlines which want to improve the travel experience for their customers through various digital touch-points from the reservations process through to future trip promotions.
