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Airline Industry News, Trends, Analysis

personalisation

#Airlines#Smart Branding

How easyJet’s Data-Driven Anniversary Campaign Delivered Big Pay-Off

A detailed case study of easyJet’s personalisation strategy for its 2015 20th anniversary campaign, shows that it proved very successful for the airline both in relationship building and in bookings.

#Airline Passenger Experience#Big Data#Technically Speaking

Aeroflot Selects IBM for Predictive Travel Personalisation

Aeroflot has selected IBM Analytics to deploy a new predictive travel personalisation system which will help it provide improved service to customers point-to-point.

Personalisation of the travel experience is a prevailing trend among airlines which want to improve the travel experience for their customers through various digital touch-points from the reservations process through to future trip promotions.