Qantas has revealed its next generation Premium Economy seat, a custom-designed Thompson Aero Seating model, which will debut on the airline’s fleet of Boeing 787-9 Dreamliners.
Alaska Airlines Offers Upgrades to Premium Economy, and Gets it Just Right
Alaska Airlines has opened up its Premium class cabin for loyalty upgrades, and done so in such a way that it both preserves the revenue value of First Class for last minute sales and ensures that more of its frequent flyers are satisfied.
Delta Finally Reveals Premium Economy Cabin
Delta Air Lines has revealed its new Premium Economy cabin, designed to harmonise with its Economy and Economy+ Product, as well as the new Delta Business Class suites.
Iberia Will Launch New Premium Economy Cabin in Summer 2017
Iberia will introduce a new “extra-comfortable Premium Economy cabin” on 37 of its long-haul A330-300 and A340-600 aircraft, as well as on its new A350 planes.
BAM! It’s A True Premium Economy World After All, Delta CEO Says
After selling an Economy product with a few inches as a Plus and achieving only moderate load factors, Delta Air Lines’ CEO advised reporters at …
American Airlines Does Premium Economy Like They Mean It
Imagine a Bond villain stroking a soft white cat. Listen to the maniacal laughter. Something like, “Mmmguaaaahaahaahaaa.” That’s me after the reveal of American Airlines’ …
Alaska Tests Premium Economy as the Mid-Class Upgrade
Alaska Airlines has recently announced that it will introduce a Premium Economy cabin with extra legroom for passengers and other cabin experience perks which will …
Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides
There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored …
A Well-Timed Stitch Reveals the Quality of Singapore Airlines’ New Premium Economy
Singapore Airlines’ new Premium Economy cabin, revealed last week, has many attractive features to offer customers, both in the hard product and in its soft offerings and the quality of this product is best reflected in the skilled timing of its stitches.