Qantas has revealed its next generation Premium Economy seat, a custom-designed Thompson Aero Seating model, which will debut on the airline’s fleet of Boeing 787-9 Dreamliners.
Alaska Airlines has opened up its Premium class cabin for loyalty upgrades, and done so in such a way that it both preserves the revenue value of First Class for last minute sales and ensures that more of its frequent flyers are satisfied.
Delta Air Lines has revealed its new Premium Economy cabin, designed to harmonise with its Economy and Economy+ Product, as well as the new Delta Business Class suites.
Iberia will introduce a new “extra-comfortable Premium Economy cabin” on 37 of its long-haul A330-300 and A340-600 aircraft, as well as on its new A350 planes.
After selling an Economy product with a few inches as a Plus and achieving only moderate load factors, Delta Air Lines’ CEO advised reporters at… Read More »BAM! It’s A True Premium Economy World After All, Delta CEO Says
Imagine a Bond villain stroking a soft white cat. Listen to the maniacal laughter. Something like, “Mmmguaaaahaahaahaaa.”
That’s me after the reveal of American Airlines’ new and dazzling Premium Economy product which will launch on the airline’s Dreamliner 787 aircraft in 2016, and will be introduced into other aircraft in the fleet at a later date.
Who said there’s no room for a true quality Premium Economy in the U.S. Market? Certainly not American Airlines.
Michael Sasso does a great write up of the details, which I’ve included in the link, and I’m in Geneva currently working on IATA news, so I’ll keep this brief.
THIS IS PREMIUM ECONOMY WORTHY OF THE LABEL
(click to enlarge)
Alaska Airlines has recently announced that it will introduce a Premium Economy cabin with extra legroom for passengers and other cabin experience perks which will be revealed at a future date.
There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.
This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.
It will take about 15 minutes of your life to read it, but I tried to make it well worth your time.
Singapore Airlines’ new Premium Economy cabin, revealed last week, has many attractive features to offer customers, both in the hard product and in its soft offerings and the quality of this product is best reflected in the skilled timing of its stitches.
Having seen the seats when they were revealed by Singapore Airlines I can say that, from an aircraft interiors design perspective, the perfection of details–even down to the accuracy and measure of the stitching pattern that decorates the new seats–best reflects the quality and longevity of Singapore Airlines’ newest product.
In collaboration with its design firm JPA Design, London, Singapore Airlines customised the same ZIM Flugsitz seat that Lufthansa selected for its new Premium Economy cabin. But the designer and the airline have proven that by adding custom fittings, elegant trim and master tailoring one can clearly differentiate a baseline seat structure.
Every week, besides the articles I write here on Flight Chic and on VolandoAndo, I prepare Flight Chic Special Reports for leading industry publications. While I’m… Read More »Tech, Tech and Tasty: 3 Odd Aviation Stories You Might Have Missed