Airline Industry News, Trends, Analysis
Delta has had a lot of fun with Safety Videos, stretching the limits betwen what might be an engaging way to get passengers to pay attention onboard and a great way to go viral online. But its latest run really has me stumped.
Years from now, anthropologists will debate the exact moment that the genre of the entertainment safety video crossed over from the sublime to the ridiculous. To save them time, I’m positing that the meme finally killed it off, and it was the incredible success of Delta’s Internetest Safety Video on the Internet that done it in.
How can over 9 Million views on YouTube be a bad thing, you ask?
UPDATE Delta has taken its most popular safety video of all time private. A story in itself, which I am investigating with the airline. However, the internet never forgets so for the purpose of posterity, here is the original.
Hawaiian Airlines has produced a beautiful destination safety video that will get you dreaming of warm days on the beach and cool treks through verdant mountains. As an added twist, the video comes with subtitles in Hawaiian, so you can catch up on the lingo before you land.
If anything, that should get passengers to pay close attention, but the locations are gorgeous! Hawaiian made this a true ‘ohana project by featuring cabin crew and their family in the video demonstrating the safety instructions while enjoying fun outdoor activities.
Pegasus Airlines, Turkey, has partnered with Disney Turkey to produce a new safety video featuring iconic Marvel characters which appeals to kids and adults alike. The video features best-known …
Hainan Airlines has joined the creative safety video craze with a high-production cartoon featuring the popular Calabash Brothers in an epic struggle against a couple of whacky evil demons. In all, passengers get a little over five minutes of drama to get lost in.
The positive influence of creative airlines posting Safety-tainment videos online, like the prolific Air New Zealand, continues to inspire competition. United is the latest to …
Iceland’s natural wonders take the leading role in Icelandair’s new Cabin Safety Video, which inspires at the same time it informs. When you’ve got as many …
First, my deepest thanks to Nikos Loukas of Inflightfeed for sharing this link via his Rebel Mouse Newsfeed, which is always fresh and tasty. Nikos you …
The FAA has updated InFO 13010SUP its guidance document for operators, which outlines the issues which should be addressed when implementing passenger supplied electronic devices …