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The New Delta Safety Video Game Defies Description

Delta has had a lot of fun with Safety Videos, stretching the limits betwen what might be an engaging way to get passengers to pay attention onboard and a great way to go viral online. But its latest run really has me stumped.

Internet Killed the Safety Video Star..or Did It?

Years from now, anthropologists will debate the exact moment that the genre of the entertainment safety video crossed over from the sublime to the ridiculous. To save them time, I’m positing that the meme finally killed it off, and it was the incredible success of Delta’s Internetest Safety Video on the Internet that done it in.

How can over 9 Million views on YouTube be a bad thing, you ask? 

UPDATE Delta has taken its most popular safety video of all time private. A story in itself, which I am investigating with the airline. However, the internet never forgets so for the purpose of posterity, here is the original.

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Learn to Speak Hawaiian with Airline’s Latest Safety Video

Hawaiian Airlines has produced a beautiful destination safety video that will get you dreaming of warm days on the beach and cool treks through verdant mountains. As an added twist, the video comes with subtitles in Hawaiian, so you can catch up on the lingo before you land.

If anything, that should get passengers to pay close attention, but the locations are gorgeous! Hawaiian made this a true ‘ohana project by featuring cabin crew and their family in the video demonstrating the safety instructions while enjoying fun outdoor activities.

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