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Social Media

Turkish Airlines Debuts World’s First Live Broadcasted Flight

  • 1 min read

Turkish Airlines proves its Social Media genius again by becoming not only the first airline but the first brand to hold a live Periscope broadcast. It featured cabin crew adventures in flight and on the ground and earned the airline 5,118 new followers and 292,779 total likes. Not a bad way to take-off on the medium.

KLM’s Cutest Video Yet Focuses On A Ruff Travel Problem

  • 1 min read

We’ve all left something behind while travelling.  KLM understands and it’s committed to doggedly pursuing lost items and returning them to their proper owner. Let’s face it, Sherlock, the KLM Lost & Found hound, is a cute pup.  The video really is all about Social Media attention. Gizmodo’s Factually has revealed that this… 

Airlines: Is a Customer Service Mindset at Odds With a Social Media Culture?

  • 14 min read

One of the quietly most controversial topics of discussion at this year’s SITA IT Summit in Brussels was the difference of opinion between Eash Sundaram, Executive Vice President and CIO of JetBlue Airways and Susana Brown, Managing Director-Operations Technologies at American Airlines on each airline’s Social Media strategy. This was in… 

SpiceJet: Low-Cost Frolic Goes One Dance Step Too Far

  • 2 min read

Social Media strikes again for aviation, this time with passengers filming a Mid-Air party on SpiceJet Airlines celebrating the Indian spring festival of Holi. Those videos went viral on social media and came to the attention of the Indian Directorate of Civil Aviation.

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