I’m sure some will argue with these choices, but I think Alaska Airlines acquisition of Virgin America and the approval of NAI’s flights to the U.S. are the biggest airline stories of 2016.
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
Virgin America has dropped a big surprise on fans with the release (to BETA) of a new airline app which puts a very fresh spin… Read More »Virgin America’s New App Proves It Is NOT Done Innovating
JetBlue has quite predictably jumped on new opportunities to compete with Virgin America, in anticipation of a service gap which could arise as the Virgin… Read More »JetBlue Sees Fresh Opportunity for Competition with Virgin America, Jumps On That STAT
Virgin America has now published a pricing list for the ViaSat high-speed Wi-Fi it introduced in July of last year to part of its fleet, a product competitive to JetBlue’s popular FlyFi product.
There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.
This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.
It will take about 15 minutes of your life to read it, but I tried to make it well worth your time.
Virgin America has debuted a new summer menu for the First Class cabin, developed in partnership with Dean & Deluca which offers fresh seasonal fare selections and exclusive ONEHOPE wine–a label produced in collaboration with Rob Mondavi, Jr.
The new Virgin America menu will also include nibbles which the airline describes as: “a curated selection of snacks in the sky.” Passengers can expect tasty caramel popcorn, spicy Cajun snack mix, raw almonds and gummi bears.
All of Virgin America’s menus are updated quarterly with sustainable and fresh ingredients, including local fruits and vegetables, premium meats and artisan breads.
This summer the airline’s menu will feature entrees like the beef Bulgogi Bibimbap in First, and a roast beef and cheddar sandwich on ciabatta bread for Main Cabin flyers, who can order their meal from the airline’s Red® seatback in-flight entertainment system at any time during a flight.
Red’s on-demand menu has an “open tab” feature which lets passengers run a tab throughout the flight and order whatever they like, with a single swipe of their card to pay for it all.
The exclusive offerings of Virgin America’s ONEHOPE Napa Valley Wines include the label’s 2013 Chardonnay and Cabernet Sauvignon, especially chosen to remain flavourful despite the palate changes that occur at altitude, with bold, fruity flavours.
I hope you’re ready for something completely different. The quandaries I wrote about last week for Virgin America in Love Field continue to get interesting,… Read More »Red, Why Not Blue? You could find yourselves in Love.