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Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.

This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.

It will take about 15 minutes of your life to read it, but I tried to make it well worth your time. 

Read More »Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

Virgin America Delights In-Flight Diners with Treats from Dean and Deluca

    Virgin America has debuted a new summer menu for the First Class cabin, developed in partnership with Dean & Deluca which offers fresh seasonal fare selections and exclusive ONEHOPE wine–a label produced in collaboration with Rob Mondavi, Jr.

    Virgin America today announces its new summer menu and partnership with Dean & DeLuca. The airline's latest seasonal menu includes big, bold flavors, like the beef Bulgogi Bibimbap bowl and the herb roasted chicken salad with a Dijon-tarragon vinaigrette. Virgin America's focus on a fresh, diverse range of menu options has helped the airline capture the "Best Domestic Airline for Food" award in the *Travel + Leisure* 2014 World's Best Awards. (PRNewsFoto/Virgin America)

    Virgin America today announces its new summer menu and partnership with Dean & DeLuca. The airline’s latest seasonal menu includes big, bold flavors, like the beef Bulgogi Bibimbap bowl and the herb roasted chicken salad with a Dijon-tarragon vinaigrette. Virgin America’s focus on a fresh, diverse range of menu options has helped the airline capture the “Best Domestic Airline for Food” award in the *Travel + Leisure* 2014 World’s Best Awards. (PRNewsFoto/Virgin America)

    The new Virgin America menu will also include nibbles which the airline describes as: “a curated selection of snacks in the sky.” Passengers can expect tasty caramel popcorn, spicy Cajun snack mix, raw almonds and gummi bears.

    Virgin America today announces its new summer menu and partnership with Dean & DeLuca to bring the airline's First Class flyers a curated selection of snacks in the sky including caramel popcorn, spicy Cajun snack mix, raw almonds and gummi bears. Virgin America's focus on a fresh, diverse range of menu options has helped the airline capture the "Best Domestic Airline for Food" award in the *Travel + Leisure* 2014 World's Best Awards. (PRNewsFoto/Virgin America)

    (PRNewsFoto/Virgin America)

    All of Virgin America’s menus are updated quarterly with sustainable and fresh ingredients, including local fruits and vegetables, premium meats and artisan breads.

    This summer the airline’s menu will feature entrees like the beef Bulgogi Bibimbap in First, and a roast beef and cheddar sandwich on ciabatta bread for Main Cabin flyers, who can order their meal from the airline’s Red® seatback in-flight entertainment system at any time during a flight.

    Red’s on-demand menu has an “open tab” feature which lets passengers run a tab throughout the flight and order whatever they like, with a single swipe of their card to pay for it all.

    The exclusive offerings of Virgin America’s ONEHOPE Napa Valley Wines include the label’s 2013 Chardonnay and Cabernet Sauvignon, especially chosen to remain flavourful despite the palate changes that occur at altitude, with bold, fruity flavours.

    Read More »Virgin America Delights In-Flight Diners with Treats from Dean and Deluca