The Biggest Airline Stories of 2016 Are To Be Continued
I’m sure some will argue with these choices, but I think Alaska Airlines acquisition of Virgin America and the approval of NAI’s flights to the U.S. are the biggest airline stories of 2016.
Donuts and Bacon: Alaska Airlines Makes a Sweet Case for ‘Different’
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
Virgin America’s New App Proves It Is NOT Done Innovating
Virgin America has dropped a big surprise on fans with the release (to BETA) of a new airline app which puts a very fresh spin on UX. There are loads of clever features! Not only does this app make booking […]
JetBlue Sees Fresh Opportunity for Competition with Virgin America, Jumps On That STAT
JetBlue has quite predictably jumped on new opportunities to compete with Virgin America, in anticipation of a service gap which could arise as the Virgin brand is rolled up into more conservative Alaska Airlines, by launching more Mint transcontinental routes. […]
Virgin America Publishes New ViaSat Wi-Fi Price List at Exactly the Wrong Time
Virgin America has now published a pricing list for the ViaSat high-speed Wi-Fi it introduced in July of last year to part of its fleet, a product competitive to JetBlue’s popular FlyFi product.
Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides
There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities. This […]
Virgin America Delights In-Flight Diners with Treats from Dean and Deluca
Virgin America has debuted a new summer menu for the First Class cabin, developed in partnership with Dean & Deluca which offers fresh seasonal fare selections and exclusive ONEHOPE wine–a label produced in collaboration with Rob Mondavi, Jr. The new Virgin America menu will […]
Red, Why Not Blue? You could find yourselves in Love.
I hope you’re ready for something completely different. The quandaries I wrote about last week for Virgin America in Love Field continue to get interesting, as the Justice Department squelched Delta Air Lines bid for two gates at the airport. […]
Virgin America in Love
As the song goes, “It’s been a long time, I shouldn’t have left you, without a dope beat to step to.” I mean that about the blog, of course, but it also applies to my topic. Over the past few […]