The consultancy recognises airlines which ”have shown the greatest prowess in ancillary revenue, a la carte pricing, and loyalty marketing” during 2016.
These 5 Airlines Had the Most Innovative Ancillary Strategies This Year, Says IdeaWorks

Airline Industry News, Trends, Analysis
The consultancy recognises airlines which ”have shown the greatest prowess in ancillary revenue, a la carte pricing, and loyalty marketing” during 2016.
The airline challenged a daring, GoPro wearing, sky diver make a flight reservation on his smartphone without him (or the Vueling app) crashing–in 52 seconds.
Vueling is running a promotion on its Facebook page. Commenters who share another unlikely circumstance where they can make a swift Vueling app reservation will be entered to win a flight–safely inside the aircraft, no parachute required.
Many thanks to Spanish aviation writer Va De Aviones for leading me to this jewel!
Featured image: Captured from Vueling YouTube
Spanish Low-Cost Carrier Vueling announced the trials of its new high-speed ‘Wifing’ service earlier this year, with the first installation on one of four aircraft which will offer the service when the trial program launches.
When Frontier Airlines announced yesterday that it would unbundle its pricing, lowering fares and charging extra for everything else, news spread that Frontier had finally …