The consultancy recognises airlines which ”have shown the greatest prowess in ancillary revenue, a la carte pricing, and loyalty marketing” during 2016.
These 5 Airlines Had the Most Innovative Ancillary Strategies This Year, Says IdeaWorks
Vueling
A Man, A Go Pro, An Epic Leap: Vueling Demonstrates App Reservation on the Fly
Spanish Low-Cost carrier and IAG group member airline, Vueling, has proven it has one of the most creative of creative teams in the industry–and a really fast booking engine on its app.
The airline challenged a daring, GoPro wearing, sky diver make a flight reservation on his smartphone without him (or the Vueling app) crashing–in 52 seconds.
Just watch this thing:
Vueling is running a promotion on its Facebook page. Commenters who share another unlikely circumstance where they can make a swift Vueling app reservation will be entered to win a flight–safely inside the aircraft, no parachute required.
Many thanks to Spanish aviation writer Va De Aviones for leading me to this jewel!
Featured image: Captured from Vueling YouTube
‘Wifing’ In-Flight Connectivity Trials on Schedule, Vueling Confirms
Spanish Low-Cost Carrier Vueling announced the trials of its new high-speed ‘Wifing’ service earlier this year, with the first installation on one of four aircraft which will offer the service when the trial program launches.
The Final Frontier: Three Quick Aviation Facts to Help Perplexed Passengers Get Into the Spirit of Things, A Peanuts Adventure
When Frontier Airlines announced yesterday that it would unbundle its pricing, lowering fares and charging extra for everything else, news spread that Frontier had finally …