WestJet extends its transatlantic service with additional route connecting Eastern Canada to the United Kingdom.
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WestJet Rebrands With Higher Ambitions
WestJet has revealed new branding to fit the airline’s repositioning from a low-cost carrier to a full-service airline.
WestJet Dreamliner Raises The Airline To A New League
Canada’s WestJet has revealed the design of its new Boeing 787-9 Dreamliner with a new livery, logo and cabin interior, which reposition the brand to compete with North America’s flagship carriers, and directly targeting Air Canada. A version of this story …
Boeing and Canadian Aviation Will Convert Forestry Waste to Sustainable Bio-Jet Fuel
Boeing and Canada’s aviation industry plan to turn leftover branches, sawdust and other forest-industry waste into jet fuel.
WestJet Brings Us a Girl’s Best Friend–Furrier Than We Might Expect
Who says diamonds are the only thing which can make a girl happy? Certainly loyalty and sacrifice tops shiny rocks, as Dave the Dog proves in this latest WestJet ad by Publicis London.
Though poor Dave, a Brit, is very much in love with his Canadian girlfriend he’s not very good at fare searches and puts himself in the dog house, just to save on the ticket. Of course, joke’s on Dave: with the launch of WestJet’s low-fares service to Gatwick, he could easily have flown in the cabin instead of a cage.
This mockumentary is as charming as it is clever, and will appear in print ads as well. On social media, Dave’s misadventures are shared with the hashtag #DaveTheDog.
WestJet Goes Wide to Serve Transatlantic Market
WestJet has taken receipt of the first of four Boeing 767-300 aircraft which the Canadian low-cost carrier will use for non-stop service to European destinations, starting with London Gatwick.
Yes! WestJet Is Set to Revolutionise Air Travel With Its New Smart Seats and Unique Services
WestJet has demonstrated the sort of forward-thinking and lateral-thinking solutions-oriented impetus it takes to set new heights of service in the aviation industry. The Canadian Low-Cost Carrier has turned the boarding process paradigm on its head with its new pre-seated boarding process: “Smart Seats.”
A Good Cry From WestJet for Christmas
Flying on the success of last year’s Spirit of Giving campaign, WestJet has taken this year’s program overseas bringing what the airline calls a “Canadian Christmas” to the disadvantaged community of Nuevo Renacer, Puerto Plata, in the Dominican Republic. The …
WestJet’s Peanuts Are Honey-Roasted–And That’s A Very Good Thing
As far as I know, WestJet have yet to serve honey-roasted peanuts on their flights. I’m not talking about the snack, though. I’m talking about their product strategy. Flight Chic readers will know than when I talk peanuts, I mean …