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Virgin Atlantic Retreat Suite A330-900neo Upper Class

Virgin Atlantic and Fetcherr Pioneer Generative Pricing Engine in Aviation Industry

  • 4 min read

Will AI decide your fares in future?

Virgin Atlantic is charting a new course for the aviation industry through a strategic partnership with Fetcherr, an AI-native pricing optimization solution provider. This collaboration will see the implementation of Fetcherr’s cutting-edge Generative Pricing Engine (GPE), an innovative AI technology that optimizes operational processes, supports revenue generation, and ensures competitive pricing for customers.

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