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Panoramic aerial view of rural landscape with agricultural lands and fields on a background of cloudy blue sky from the window inside an airplane.

How Google and the ICCT Plan to Help Airlines Meet their Sustainability Goals

    As part of a significant stride towards fostering sustainable travel, Google has spearheaded the formation of an advisory committee to refine and augment Google’s Travel Impact Model (TIM).

    The search giant aims to offer travelers more precise flight emission estimates and advocate for environmentally-conscious travel decisions. The committee is an amalgamation of climate scientists, academics, and representatives hailing from airlines, airports, and non-profit organizations. Their shared goal is to incorporate the latest scientific data and industry best practices into the TIM.

    Video Still: Google Presentation on the Future of Travel Search, Presentation by Marcin Brodziak © FCMedia 2016

    Exclusive Video: Google’s Conversational Travel Assistant Demo Heralds Dawn of AI Travel Search

    The last afternoon session of this year’s SITA ATIS2016 rewarded all who hung out to see the event through with a mind-blowing demonstration of Google’s new Travel Assistant Demo.

    I apologise in advance that the audio might be a little hard to follow, and I recommend viewing the video in full screen mode so that you can better see the projections from Marci Brodziak’s smartphone.

    I felt it was still worth sharing because this was only the second time Google has ever demonstrated the full functionality of its new travel search Assistant which will go live this summer.