How Google and the ICCT Plan to Help Airlines Meet their Sustainability Goals
As part of a significant stride towards fostering sustainable travel, Google has spearheaded the formation of an advisory committee to refine and augment Google’s Travel Impact Model (TIM).
The search giant aims to offer travelers more precise flight emission estimates and advocate for environmentally-conscious travel decisions. The committee is an amalgamation of climate scientists, academics, and representatives hailing from airlines, airports, and non-profit organizations. Their shared goal is to incorporate the latest scientific data and industry best practices into the TIM.