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IATA Warns Against Protectionism as Air Travel Demand Increases, I Warn Against Egos


The International Air Transport Association (IATA) is warning against protectionist tactics as demand for air travel increases over the next two decades.

Airbus A380, Source: Airbus, photo by master films/A. Doumenjou

Major Airport Cities Want the A380, Airbus Says

John Leahy, COO Customers for Airbus argued in favor of the A380 from the airport point of view during today’s Airbus Innovation Days morning sessions.

He pointed out that the aircraft helps to relieve strain on major hubs with heavy traffic.

Airbus refers to it as the A380 effect. “When a city introduces the world’s biggest passenger plan–the impact on business and tourism development is substantial,” Airbus states.

Heathrow Airport, for example, benefits from 50 A380 carrying 10% of passengers every day.

You can hear Los Angeles and Birmingham argue how this aircraft helps their cities here:

The Best Bits of Emirates’ A380 Two-Class Cabin Flash Tour

Emirates takes us on a quick guided tour of its new two-class A380 aircraft.

Best Bits, By-the-Numbers, Quick Facts, Not-So Bests (AND EXCITING UPDATE) Follow

The Best Bits

  • Warm and authentic welcome onboard from all crew–nice eye contact. For a video tour this feels genuine. The crew are really this nice onboard, I’ve found.
  • Amazing in-seat IFE screens (more those below)
  • Those kids kits and meals are terrific! (starting at 1:11)
  • The spiral stairway to the upper deck is gorgeous.
  • The onboard lounge is one of the best in the industry.
  • The brand wall monument at forward stairway is rich and bold.

Emirates’ two-class A380 configuration by the numbers

Emirates 2-Class A380 Exterior, Source: Emirates
  • 58 flatbed seats in Business Class
  • 557 seats in Economy Class
  • 1 Onboard Lounge.
  • 13.3 inch Economy class in-flight entertainment screens (the widest individual in-seat screens in the industry).
  • 2,200 channels of entertainment on ice.
  • Over 220,000 passengers have flown the two-class A380 on over 450 flights since it first entered service in December of last year.

2-Class A380 Destinations: CopenhagenBangkokManchester and Kuala Lumpur.

Emirates A380 Fleet Quick-Facts

  • Emirates has more A380s than any other airline which fly to 36 destinations around the world from Dubai.
  • Emirates’ 74th A380 was recently added to the fleet.
  • Of the airline’s 74 A380s in Emirates’ fleet, four feature the two-class cabins.
  • Washington D.C is Emirates’ newest A380 destination launched in 2016
  • The airline will soon add BirminghamPrague and Taipei  to its A380 network.

Not-So Best Bits

Don’t read these as “Bad Bits” because there are none. These are merely not-so best.

  • New antimacassar colours maybe? A bit too sherbet.
  • Bulkhead and galley wall gold brush work. I’m not feeling it.
  • Having customers walk through bare galleys to get to Business class through beautiful spiral staircase, and up a bare staircase to get to branded wall feels backwards. Of course, there are good service reasons for this, but it could be done better. We know there are beautiful galleys available now–and quick, simple attractive ways to make plain aircraft galleys attractive. (Scroll down the linked article and you’ll see what I mean.
  • Interiors are high-quality, but could be ready for trim/styling/palette update.
  • In general, Emirates offers one of the finest in-flight experiences in the skies. But the decor needs a review. It’s not unattractive, only a bit too gilded lily.

All interiors aesthetics are subjective, so these are only an observation based on my personal design taste. Having flown on Emirates many times before (though never these A380s), I must say that I liked the decor once onboard the aircraft itself.

But it has been around for a while and, in terms of design aesthetic,  I believe it’s showing its age.

Perhaps focus groups have liked this design in the markets served, but comparing it to the design of Etihad’s new A380s in similar markets, I’d say there’s call to consider a light image refresh soon. With so many aircraft entering the fleet, it might be difficult to coordinate, but it’s also an ideal opportunity.

Perhaps there are already plans underway. I’ve heard rumours to this effect, but I’ve been hearing those rumours for a while. We’ll just have to keep watching the skies over Dubai.

Whether or not you’d trim these cabins differently, they are still pretty hard to beat.


UPDATE: Aircraft Interiors International Magazine has announced that Emirates will be revealing an industry changing ‘super Business class’ seat on its new B777 aircraft. The new seat will be revealed at ITB, Berlin next week. Emirates CEO, Sir Tim Clark, tells Aircraft Interiors International Magazine of the seat:

“We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” stated Sir Tim Clark, president of Emirates Airline.

It’s one to keep an eye out for!

Why SIA’s A380 Premium Economy is Taking Longer to Install than Planned

Singapore Airlines had committed itself to a very aggressive installation program, to get its fresh product to market quickly and keep up with competitors in the region. This came after a long process of reviewing whether to introduce a Premium Economy product and the design and development process of what is a very beautiful, and promises to be a very comfortable, flying experience. It seems that the wait will be a little longer yet for some, which is a disappointment, but SIA is doing the right thing by notifying customers and giving them a range of alternatives.

No A380 neo, Yet, Airbus Confirms

There was a bit of excitement this Sunday when a London Sunday Times article announced that Airbus had finally committed to an A380neo program, attributing the information to Fabrice Brégier, but Flight Chic has confirmed with Airbus representatives that this is not the case.