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Emirates’ Handling of EK521 is Proof of Exceptional Training Standards

  • 2 min read

An Emirates 777 aircraft crash landed at Dubai Airport but what could have been a terrible tragedy resulted in a swift evacuation of the aircraft in 45 seconds with all onboard safe on the ground. Statement on EK521 | Sheikh Ahmed Bin Saeed Al Maktoum | English https://t.co/Qwvy2eEfTY — Dubai Media… 

Week of the Superseat: What Will the Reign of the New Throne Bring?

  • 6 min read

As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?

Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”

Long-Haul Luxury or Supersonic Thrill: Which Would You Choose?

  • 4 min read

Airlines launch new long-haul routes and set new records, on the same week that NASA announces new low-boom Supersonic aircraft project.

So which way are we headed around the world? The long and winding road, or fast as the meteor flies?

Emirates and Boeing Partner for Epic UAV Destination Filming Project

  • 3 min read

Emirates and Boeing have partnered to sponsor ‘View from Above’ UAV aerial filming project which will span 18 destinations around the world.

Emirates describes the ‘View from Above’ project as “one of the largest aerial filming projects ever conducted using unmanned aerial vehicles (UAVs).”

Filming took place in 18 destinations on five continents, including Emirates’ hub in Dubai and Boeing’s home in Seattle.

The airline has established a dedicated ‘View from Above’ microsite where visitors can spin the globe to view films taken at various locations.

PaxEx Nightmare: Jennifer Aniston’s Emirates Ad is Out and It’s Funny

  • 1 min read

Emirates Airlines has signed Jennifer Aniston as its brand ambassador for a new $20m global TV and digital campaign and it’s sure getting its money’s worth in giggles. In this first ad, Aniston dreams that she’s stuck on a plane with no showers or bars. Gasp! It’s quirky and amusing, in contrast… 

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