Showing: 1 - 8 of 8 RESULTS

Emirates’ Handling of EK521 is Proof of Exceptional Training Standards

An Emirates 777 aircraft crash landed at Dubai Airport but what could have been a terrible tragedy resulted in a swift evacuation of the aircraft in …

Week of the Superseat: What Will the Reign of the New Throne Bring?

As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?

Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”

Emirates and Boeing Partner for Epic UAV Destination Filming Project

Emirates and Boeing have partnered to sponsor ‘View from Above’ UAV aerial filming project which will span 18 destinations around the world.

Emirates describes the ‘View from Above’ project as “one of the largest aerial filming projects ever conducted using unmanned aerial vehicles (UAVs).”

Filming took place in 18 destinations on five continents, including Emirates’ hub in Dubai and Boeing’s home in Seattle.

PaxEx Nightmare: Jennifer Aniston’s Emirates Ad is Out and It’s Funny

Emirates Airlines has signed Jennifer Aniston as its brand ambassador for a new $20m global TV and digital campaign and it’s sure getting its money’s worth in giggles.

In this first ad, Aniston dreams that she’s stuck on a plane with no showers or bars. Gasp!

It’s quirky and amusing, in contrast to more stylised high-concept commercials touting the luxury of competitors’ premium products.

“Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign,” said Boutros Boutros, Emirates’ divisional senior vice president for marketing & brand. “As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling. At Emirates, we ensure the experience is an exceptional one.”