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Airline Industry News, Trends, Analysis

JetBlue Mint

#Airlines#Dreaming Among the Clouds.#Puttin' on Airs#Smart Branding

Seriously, JetBlue’s Brand Team is Not Napping on the Job

JetBlue has partnered with Arianna Huffington to promote good sleeping habits, but the airline is hardly snoozing.

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#Airline Passenger Experience#Airlines#In-Flight Entertainment#In-Flight Meals#The Flight Fantastic#The Peanut Wars

JetBlue Makes the Caribbean Even Fresher

JetBlue has announced that it will add its Mint cabin service to new Caribbean destinations.

Mint cabins offer private suites, a fully-­flat bed (JetBlue is the only U.S. airline offering lie-flat seating on its regular service to the Caribbean), and 15-­inch flat screen In-Flight Entertainment (IFE) screen with on-demand entertainment.

During the flight, Mint passengers are offered a signature cocktail, a tapas-­style menu, fresh espresso from an in-flight cappuccino machine, dessert from Blue Marble and Mah­ze­ Dahr Bakery. For personal comfort, the airline offers passengers Birchbox amenity kits.