Norwegian, WestJet & easyJet Partner on ‘Worldwide by easyJet’

Norwegian, WestJet and easyJet have announced a new partnership which will give travellers access to global destinations and easier short-haul connections on a single booking. The new ‘Worldwide by easyJet’ platform launches today and includes destinations in Norwegian’s network of […]

Finnair earns Future Travel Experience Ancillary Gold Award

Finnair received a Future Travel Experience (FTE) Ancillary Gold Award for its ancillary offering across its digital channels during an FTE conference in Dublin on Monday. Finnair has designed omnichannel ancillary services offerings through its booking engine at, through the Finnair […]

Norwegian Promotes US Destinations from UK and Ireland

To build up excitement around its new routes to the US from the UK and Ireland, Norwegian shares its top picks of US East Coast destinations. In June and July Norwegian will launch its new transatlantic routes from Edinburgh, Belfast, Cork, […]

One Year On, Remembering Alitalia’s New Uniforms

EXCLUSIVE Alitalia New Uniforms Runway Show Rome

It’s a bittersweet symphony this airline industry. Last year, around this time, in Rome, we celebrated the debut of Alitalia’s new uniforms.

Re-Baked Alaska: Too Different, Obviously, Does Not Work

Alaska Airlines will scrap the Virgin America brand and, instead, re-bake itself to offer a new product and fresh attitude. Is it enough?

These 5 Airlines Had the Most Innovative Ancillary Strategies This Year, Says IdeaWorks

The consultancy recognises airlines which ”have shown the greatest prowess in ancillary revenue, a la carte pricing, and loyalty marketing” during 2016.

Brits’ Holiday Booking Habits Revealed

Christmas time is a busy time for holiday bookings in the UK.
The Civil Aviation Authority (CAA) reports that six and a half million people will book new getaways before the clock chimes twelve on 2016.

As the Pieces Come Together, NAI and Ryanair Become World’s Most Powerful Long-Haul LCC Combo

In case you missed the implications of NAI’s approval, or wondered why opponents made such a fuss over something which was already happening (Norwegian adding new routes to the U.S.), the stars have now aligned for the long-awaited partnership between two Irish airlines which will rock the transatlantic market.

Ryanair Gets Spooky for Samhain..and It’s Grand

Ryanair releases two Halloween-themed introductions to two of the grandest Samhain destinations on the planet: Dublin and Transylvania.