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Emilio Chacon Monsant Joins PLAY as Head of Ancillary Revenue

In an impressive strategic move, PLAY Airlines has officially onboarded Emilio Chacon Monsant as their new Head of Ancillary Revenue. Emilio isn’t a new face in the airline industry. His career includes significant roles in the airline industry. He previously worked at Ryanair as their Head of Ancillary Revenue. His vast experiences also encompass roles with leading airlines like Vueling, Avianca, and Aero Mexico.

Emilio Chacon Monsant, new Head of Ancillary Revenue at PLAY

Ancillary Revenue: How Airlines Make Money on Low Fares

Ancillary revenue—all the added services from baggage check to in-flight meals and beyond—significantly contributes to airline profitability. This is particularly true for low-cost carriers. IdeaWorks and CarTrawler regularly report on airline ancillary revenue and marketing performance. A March report showed that baggage fees alone (only one type of ancillary revenue) generated $29 billion in revenue for the world’s airlines in 2022.

Ancillary revenue growth at PLAY Airlines has been witnessing an upward curve. Adding Emilio Chacon Monsant to the team underscores the airline’s commitment to magnifying this vital revenue stream. The key objective of Emilio’s role is to synchronize procedures across PLAY’s departments. This alignment will position the airline optimally to capitalize on prevailing ancillary revenue opportunities and pave the way for new ones.

PLAY Welcomes New Ancillary Strategist

PLAY’s Chief Commercial Officer, Sonja Arnórsdóttir, expressed excitement about the opportunities Chacon Monsant could open up for the airline. “Emilio´s hiring is a great acquisition for us at PLAY. He brings a lot of experience into the airline, which will be an advantage when it comes to increasing our ancillary revenue, an important part of our financial standing.”

The new role will also bring Emilio closer to his home city, as he hails from Barcelona, Spain, where PLAY operates flights to eight destinations.

Emilio shared his enthusiasm about his new journey with PLAY: “I am thrilled to join PLAY at an exciting time in this young airline’s history. PLAY has been in a steep ramp-up phase for the past two years but now has the all-important pillars to move into its next phase. It is in a perfect position to make great things happen, and I am looking forward to achieving these ambitious goals with this great team.”

With Emilio at the helm of Ancillary Revenue, PLAY Airlines is poised for an exciting future, further consolidating its position in the aviation industry.

About PLAY

PLAY is a low-cost airline based in Iceland, offering convenient and budget-friendly flights between North America and Europe. The airline is committed to passenger safety and satisfaction, providing a comfortable and enjoyable travel experience. PLAY operates an Airbus A320 and A321neo aircraft fleet. Learn more on their website at

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