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Flight Chic

Airline Industry News, Trends, Analysis

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#Aviation Matters

Also, In the Skies: 8 Hot Aviation Happenings in Week 18

This week’s hot aviation news included fresh competition in the air. This weekly post is my ‘round tuit’. Included are aviation stories which caught my eye and others which I couldn’t cover in-depth during the week, but thought Flight Chic […]

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#Airline Passenger Experience#Smart Branding#The Flight Fantastic

Airlines: Don’t Slip Up. Show Passengers Your Soft Side

Passengers obsess over the little things.

Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.

#Aviation Matters#Dreaming Among the Clouds.#Sitting Comfortably#Smart Branding#The Competitive Edge#The Flight Fantastic#The Peanut Wars

Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities. This […]