Delta

Also, In the Skies: 8 Hot Aviation Happenings in Week 18

This week’s hot aviation news included fresh competition in the air. This weekly post is my ‘round tuit’. Included are aviation stories which caught my …

Aviation Matters The Flight Fantastic

Delta Finally Reveals Premium Economy Cabin

Delta Air Lines has revealed its new Premium Economy cabin, designed to harmonise with its Economy and Economy+ Product, as well as the new Delta Business Class suites.

Airlines Aviation Matters Puttin' on Airs Smart Branding

Delta Becomes Latest Airline to Hygge with Airbnb. Is it burning the candle on both ends?

Delta became the latest, and the largest airline, to partner with Airbnb—and is snug enough to share the duvet.

Aircraft Airlines

Delta Follows Up Huge Bombardier Order with Pretty Big Airbus Order

Delta is on an aircraft buying spree and Airbus is the latest manufacturer to benefit from its shopping frenzy.

Following yesterday’s announcement of the largest Bombardier CS-100 series order placed by any airline, valued by the manufacturer at $5.6 Billion in list prices, Delta has just announced an order for 37 New A320.

Airlines Buckle your seatbelt Getting Social

Yes. Delta Did Just Nominate Itself for the Safety Video Oscars (#Safetys)

So this just happened…

It’s a cute tie-in to the Oscars this weekend–all in good humour. I can’t help notice that the popular nominee for best actress in a Safety Video was snubbed by the Delta Safety Academy..which is bound to stir up all kinds of controversy.

And there's really only ONE safety video star…@Deltalina ❤️ https://t.co/ysyiAock1c
— airlineguys (@airlineguys) February 26, 2016

UPDATE: Delta has since explained the Oscar-themed promotion behind the #Safetys (Quoting)

Who will take home the award for Best Stow in an Overhead Bin, Best Aisle Clearance, Best Breakthrough Performance and Lifetime Achievement? Tune in to Delta’s Twitter handle, @Delta, on Sunday, Feb. 28 at 5 p.m. to find out.

“We hope our customers will continue to pay attention to our important safety messages as we look back at some of our favourite safety video moments of the last few years and bestow upon them our most prestigious honour – a SAFETY award – in recognition of their excellence in onboard safety,” said Julieta McCurry, Delta’s General Manager–Brand Communications.

“Safety is our top priority, and our distinguished honourees represent an exceptional commitment to the safety of our customers and employees,” Julieta McCurry

Stay tuned on Twitter after the SAFETYS for acceptance speeches and red carpet photos from the night’s biggest winners beginning at 7 p.m. ET.

All right then. This is an interesting way to call attention to Delta’s contributions to the safety video genre, before the curtains close and the red carpet is rolled up (for the last time?).

Oh, and, by the way, can you spot the shark?

I just adore the first 2 seconds of this.

Airline PaxEx Smart Branding The Flight Fantastic

Airlines: Don’t Slip Up. Show Passengers Your Soft Side

Passengers obsess over the little things.

Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.