How Freddy Mercury Influenced Emirates’ Latest Global Campaign

Emirates has launched a new $15 million global campaign, A World of Good Times, to promote its in-flight experience and inspire travel to Dubai. The soundtrack for the new ad is Don’t Stop Me Now by Queen. Emirates selected this […]

Fly Lemonade: Turning Electronics Ban Into a Sweet Brand Opportunity

Airlines affected by the electronics ban are not sitting idle. They have come up with clever ways to reassure passengers that they can still enjoy their flight, with or without laptops.

Out of the Shower, Aniston Kids Around on Emirates

We now know what happens when Jennifer Aniston comes out of that Emirates A380 First class shower which got some people in a lather last year.

Emirates and Oxford University Found Collaborative Data Lab to Improve Passenger Experience

Oxford University and Emirates have collaborated to found a new Data Science Lab in which will have experts from around the University use cutting-edge analysis to help the airline better manage Big Data and enhance services to airline passengers.

The new Lab will bring together researchers from at least five departments within the University, including the Mathematical Institute, the Oxford Internet Institute and the Departments of Engineering Science, Computer Science and Statistics.

The Best Bits of Emirates’ A380 Two-Class Cabin Flash Tour

Emirates takes us on a quick guided tour of its new two-class A380 aircraft.

Best Bits, By-the-Numbers, Quick Facts, and Not-So Bests Follow

Airlines: Don’t Slip Up. Show Passengers Your Soft Side

Passengers obsess over the little things.

Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.

Emirates Makes Flying Fun For Kids and Families

Emirates Airlines gives children and families the First Class treatment; no matter what class they fly. The charmingly named Tinkerbelle Economy Class Experience has everything a child needs to feel at ease in the air.  (And their parents too.) Emirates provides […]