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Flight Chic

Airline Industry News, Trends, Analysis

Emirates

#Airlines

How Freddy Mercury Influenced Emirates’ Latest Global Campaign

Emirates has launched a new $15 million global campaign, A World of Good Times, to promote its in-flight experience and inspire travel to Dubai. The soundtrack for the new ad is Don’t Stop Me Now by Queen. Emirates selected this […]

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#Aviation Industry Events#Aviation Matters#Big Data#Technically Speaking

Emirates and Oxford University Found Collaborative Data Lab to Improve Passenger Experience

Oxford University and Emirates have collaborated to found a new Data Science Lab in which will have experts from around the University use cutting-edge analysis to help the airline better manage Big Data and enhance services to airline passengers.

The new Lab will bring together researchers from at least five departments within the University, including the Mathematical Institute, the Oxford Internet Institute and the Departments of Engineering Science, Computer Science and Statistics.

#Airline Passenger Experience#Smart Branding#The Flight Fantastic

Airlines: Don’t Slip Up. Show Passengers Your Soft Side

Passengers obsess over the little things.

Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.