In a recent development, Icelandair announced key management changes to bolster performance, deliver a more integrated approach to commercial operations, and increase the airline’s focus on the customer.
Unified Commercial Division: A Holistic Strategy to Boost Icelandair’s Revenue
The airline has merged its Customer and Revenue divisions, creating a consolidated Commercial division. This new alignment prioritizes the customer experience while simultaneously sharpening Icelandair’s revenue-generating capabilities.
This consolidation results in a shift of roles and responsibilities.
Icelandair Leadership Appointments and Reassignments
- Tómas Ingason steps up as the Chief Commercial Officer (CCO). As the CCO, Tómas will lead the charge on Icelandair’s global network, revenue management, and customer engagement, to name a few. With an impressive track record, including his tenure as Chief Revenue Officer since 2021 and a host of leadership roles in WOW air, Arion Bank, and Icelandair previously, he brings immense experience to the table. His educational credentials include an MBA and an MSc. in Engineering from MIT Sloan School of Management and a BSc. in Industrial Engineering from the University of Iceland.
- Sylvía Kristín Ólafsdóttir transitions from the role of Chief Customer Officer to Chief Operating Officer (COO). As the COO, she will be at the helm of daily operations, including Safety, Flight, and Cabin Operations. With prior experience at Icelandair, Origo, and even global giants like Amazon, Sylvía’s expertise promises operational excellence. She boasts an M.Sc. degree from the London School of Economics and a B.Sc. from the University of Iceland. In addition to her new role, she also chairs the board of IS Funds Ltd.
- Jens Bjarnason, formerly the COO, will assume a role as Senior Advisor, reporting directly to the CEO. In the coming years, he will be instrumental in the seamless integration of Airbus aircraft into Icelandair’s fleet. Bjarnason will also participate in other strategic initiatives.
Comments from Icelandair CEO Bogi Nils Bogason on Management Changes
“These changes are a part of our journey to drive performance while we realize our ambitious plans and seize the opportunities we see in our markets going forward. Creating a unified Commercial division will align our commercial activities, both around our core strategy where the customer is always at the center and our continued focus on strong revenue generation.”
These strategic shifts within Icelandair reflect the company’s proactive approach to performance improvement. It also underscores the airline’s dedication to improving customer experiences.