Re-Baked Alaska: Too Different, Obviously, Does Not Work
Alaska Airlines will scrap the Virgin America brand and, instead, re-bake itself to offer a new product and fresh attitude. Is it enough?
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Smart Branding
Ryanair Marks Love’s Awkward Moments for Valentine’s Day
Love is complicated. Ryanair’s App isn’t. Neither are Ryanair’s low fares. That’s the core message of Ryanair’s quirky Valentine’s Day commercial released on Friday. Simple. Fun. Effective.
How easyJet’s Data-Driven Anniversary Campaign Delivered Big Pay-Off
A detailed case study of easyJet’s personalisation strategy for its 2015 20th anniversary campaign, shows that it proved very successful for the airline both in relationship building and in bookings.