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Get to Know the Author of Jetliner Cabins, Which Covers Aircraft Interiors from ‘A’ to ‘Suite’

Jetliner Cabins e-Book App This is a must-read for industry professionals, industry watchers and anyone interested in the history of aircraft interiors, its evolution and its promise. It features insights from leading experts in the field and is chock-full of wonderful pictures. The eBook is available as both an iOS app and an Android App.

A Class Above

The best way to have perspective on the very subjective topic of aircraft interiors design is to read the only authoritative book written on the subject, which features facts on the developments in onboard products  from the 70s right up to today.

Read More »Get to Know the Author of Jetliner Cabins, Which Covers Aircraft Interiors from ‘A’ to ‘Suite’

After Reaching Agreement With Union, SAS Ends Strikes in Norway

As part of ongoing negotiations with labor, SAS has announced that it avoided further industrial action by Norwegian Pilot Union (NSF) by signing a critical collective bargaining agreement.

Negotiations have finally reached a point of mutual satisfaction, after a strike that lasted for seven days and involving 17 of the airline’s pilots. This agreement was the last in a series of collective barganing negotiations the airline has conducted with unions in the past weeks, and as a result of the satisfactory terms reached with NSF, SAS has established agreements in place with all of its pilot unions that, the airline states, “create conditions for future expansion.”

Read More »After Reaching Agreement With Union, SAS Ends Strikes in Norway

Ryanair’s New Ad Campaign Is Totally Tubular

    Who doesn’t like a trip back in time on a Friday? Ryanair plays on nostalgia with its latest ad campaign celebrating its 30 years of service. It also manages to drive home the message that it’s kept up with the times, and added service while lowering fares.

    Get Ready for Truly Global High-Speed In-Flight Wi-Fi

      The test proved that the GX Aviation network can support multiple file transfers and video streaming–giving passengers the same Wi-Fi experience at 40,000 feet as they enjoy on the ground.

      The success of this test brings us one step closer to enjoying next generation truly global high-speed in-flight connectivity, say the two companies.

      New Year, New Story, New Livery: Transavia Rebrands

      Transavia, the charming Dutch low-cost leisure carrier which has been the bone of so much contention between parent company Air France/KLM and its pilots unions, has announced that it will get a full-makeover.
      Under the banner: New year, New story, New Transavia, the company introduced new iconography with cooler tones, flat symbols and a transformed “T” which cleverly brings two map points together with kissing arrowheads. 
      [caption id="attachment_29567" align="alignnone" width="474"] New year, New story, New Transavia banner/Transavia[/caption]
      Studio Dumbar, Rotterdam, which collaborates with Dutch digital agency Mirabeau, describes the new branding as “an integrated process combining company strategy, e-commerce and brand design.”
      The studio states that Transavia’s ambition is “to become Europe’s leading airline in hospitality and service. The key objectives: add new routes, appear to business passengers as well as leisure, and create a dominant online brand.”
      Click on squares to view gallery in its full glory.

      Transavia identity/Studio Dumbar, Rotterdam

      Transavia identity/Studio Dumbar, Rotterdam

      Transavia identity/Studio Dumbar, Rotterdam

      Transavia identity/Studio Dumbar, Rotterdam

      New Transavia Livery Undercarriage/Studio Dumbar, Rotterdam

      New Transavia Livery/Studio Dumbar, Rotterdam


      We began by developing Transavia’s new positioning. The two most important results: changing the name from to Transavia (.com is too passé), and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet. Another symbolic livery feature appears next to the entrance, where the word ‘Welcome’ is written in all the languages of the countries served by Transavia. The identity continues to roll out across uniforms, catering trolleys, in-flight amenities and more, with a new website – developed by Mirabeau – to follow soon.–Studio Dumbar

      Transavia also indicates that the newly refreshed Transavia website will be mobile friendly and that a BYO-IFE system–consisting of in-flight entertainment streamed to passengers’ devices via an app–will be installed on its aircraft. 
      I don’t know about you, but I like this new refreshing Transavia iconography. The livery is an attractive clean design which still effectively communicates LCC. Notice the nod to SWA’s heart in the undercarriage. This is a bit more and a bit less at the same time.
      There is the open question of what will happen to AirFrance/KLM hospitality and service, if Transavia succeeds in becoming Europe’s leading airline in hospitality and service, as it aims. It’s an admirable aim, regardless. The two iconic airline brands of the Air France/KLM parent company both succeed in giving passengers a good onboard product and service at a competitive price. Where is the line drawn between LCC and Low-Cost Legacy? We will find the answer, in the long-haul.
      The appeal to business passengers is uniform among European LCCs (and elsewhere). Those readers who followed the early Peanut Wars posts here on Flight Chic, will remember that this has been foretold. Let’s hope this rebranding initiative also results in a revitalisation of the LCC and its parent company.