I’m sure some will argue with these choices, but I think Alaska Airlines acquisition of Virgin America and the approval of NAI’s flights to the U.S. are the biggest airline stories of 2016.
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
In time for Earth Day, Alaska Airlines has followed the example of Southwest, JetBlue, and KLM up-cycling their used interiors and converting them to useful travel totes.
Alaska Airlines has recently announced that it will introduce a Premium Economy cabin with extra legroom for passengers and other cabin experience perks which will be revealed at a future date.