I’m sure some will argue with these choices, but I think Alaska Airlines acquisition of Virgin America and the approval of NAI’s flights to the U.S. are the biggest airline stories of 2016.
Donuts and Bacon: Alaska Airlines Makes a Sweet Case for ‘Different’
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
Alaska Airlines Marks Earth Day With Interiors Upcycling Program
In time for Earth Day, Alaska Airlines has followed the example of Southwest, JetBlue, and KLM up-cycling their used interiors and converting them to useful travel totes.
Alaska Airlines Selects Luly Yang to Design New Uniforms
Alaska Airlines will work with Seattle fashion designer Luly Yang to redesign uniforms for more than 12,000 of its employees, to complement the airline’s new branding revealed this January; the first major brand re-design for the airline in 25 years.
Yang was exposed to the many facets and the fundamentals of design at an early age growing up in a family of artists, architects, and engineers. Her work is characterised by strong graphic and architectural elements, achieving a balance of form and function.
Alaska Tests Premium Economy as the Mid-Class Upgrade
Alaska Airlines has recently announced that it will introduce a Premium Economy cabin with extra legroom for passengers and other cabin experience perks which will …