Alaska Airlines is taking another step into long-haul international flying with a first for the 94-year-old carrier: an onboard safety video.
The new video will play before departure on Alaska’s Boeing 787-9 Dreamliner flights from Seattle, where the airline is building a global gateway with new nonstop routes to Tokyo, Seoul, Rome and London. Alaska says it plans to serve 12 global markets from Seattle by 2030 as more 787 aircraft join its fleet.
Over 100 Alaska Airlines employees star in new safety video
The video features more than 100 Alaska employees and marks the first time the airline has replaced its traditional live safety demonstration with a filmed presentation on Alaska-branded flights.
It will be shown on seatback entertainment screens aboard the widebody Dreamliners.
“Safety is always priority number one for us,” Eric Edge, Alaska Airlines vice president of brand and marketing, said in the announcement. He said the airline wanted the video to present required safety information “in a very welcoming, engaging way.”
Alaska’s 787 Era Gets A New Onboard Touchpoint
The safety video is more than a compliance item. It is part of Alaska’s effort to define the onboard experience for a new kind of operation.
Alaska has long been known primarily as a domestic and near-international carrier. Its move into long-haul flying with Boeing 787 Dreamliners changes that profile, putting the airline in direct view of travelers flying between Seattle and major global destinations.
The video leans into that shift. Alaska says it uses dynamic cinematography and digital technology to travel across destinations served by the 787-9 from Seattle, including Tokyo, Seoul, Rome and London.
A New Welcome Video From Alaska’s CEO
Passengers on Alaska’s 787 flights from Seattle will also see a new welcome video from CEO Ben Minicucci. That, too, is a first for the airline.
The airline said it worked closely with the Federal Aviation Administration while producing the safety video to ensure it met all required standards. FAA rules require U.S. airlines to provide a safety presentation before flight.
For Alaska, the video arrives as its Dreamliner operation becomes the public face of a broader international expansion from Seattle. The airline’s first-ever safety video is also a sign that its long-haul ambitions are moving from route map announcements to the passenger experience itself.
