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Airline Industry News, Trends, Analysis

passenger experience

#Airline Passenger Experience#Aviation Matters#Smart Branding

How Airlines Can Profit from Facebook IQ’s Loyalty Study

This month, Facebook IQ published a new loyalty study entitled ‘Love in a Time of Infinite Choice’ which reveals the strong advantage airlines have over hotels and other non-travel services and retailers to differentiate themselves, build loyalty, and reap profits.

The results show that airlines could win over more consumers if they stopped commoditising themselves, find their market, and build brand fans with quality product and services.

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#Airlines#The Flight Fantastic

You May Want to Live in Delta’s Latest Sky Club Lounge

Delta celebrated the grand opening of its second-largest Delta Sky Club at Atlanta Concourse B on Friday. While it may be the airline’s second largest it is far from second best.

The new facility is located above the B Concourse of Hartsfield-Jackson Atlanta International Airport, and features floor-to-ceiling windows with panoramic skyline view that stretch all the way to downtown Atlanta.