Skip to content
Home » Airlines » Qantas Executive Team Changes: Loyalty CEO Departs

Qantas Executive Team Changes: Loyalty CEO Departs

Changes to Qantas Group Senior Executive Team

The Qantas Group has announced two key senior executive team changes. The airline has appointed a Chief People Officer, and the airline’s Loyalty CEO has resigned.

Qantas Senior Executive Team Changes
Qantas A350-1000

Loyalty CEO Departs After 14 Years at Qantas

Olivia Wirth has been the CEO of Qantas Loyalty, managing the airline’s 15-million-member Frequent Flyer program, since 2018. In that time, she has overseen significant growth in the business. She will leave in February 2024 to pursue other opportunities.

Under Wirth’s leadership, Qantas Loyalty expanded its presence as a lifestyle brand. Wirth led the establishment of key partnerships with hotels, holidays, insurance, and financial services. Under her leadership, Qantas Loyalty added 3 million members and delivered record earnings.

Over her 14 years at Qantas, Wirth has held several senior roles, including Chief Customer Officer and Group Executive for Brand, Marketing, and Corporate Affairs.

Olivia Wirth said: “Qantas has been a massive part of my professional life and I’m really grateful for the opportunities I’ve been given over the years. At its core, Qantas is an incredible company and brand and I’ve loved being part of it. I’m extremely proud of what the team at Loyalty has achieved and I’m looking forward to delivering more improvements for members before I leave.”

The process to appoint a new CEO of Qantas Loyalty will begin shortly.

New Chief People Officer Starts January 2024

As the airline first announced in June 2023, the revised Qantas Group management team structure includes a dedicated role of Chief People Officer, reporting to the Group CEO.

After an extensive search, Catherine Walsh has been appointed to this role. She brings 25 years of experience in human resources and industrial relations across similarly large and complex organizations. Her previous roles include Australia Post, Downer, and Spotless. Most recently, she has been a new leadership team member driving cultural change at PWC.

Walsh will help drive a stronger relationship between Qantas and its 25,000 employees and the unions that represent them. She will also lead the recruitment of thousands of new roles as Qantas adds new aircraft and returns to growth.

Catherine Walsh said: “It’s an honor to be joining the Qantas Group in such an important role and at a pivotal time. I’ve spent a lot of time on Qantas flights and the dedication and professionalism of the people always shines through, so I look forward to being part of the broader team.”

Walsh will start in January 2024.

Qantas Group CEO Comments

Qantas Group CEO Vanessa Hudson said: “Olivia’s contribution to this company over many years has been enormous. As CEO of Loyalty, she drove a huge expansion of what the program offers and that shows in the growth in members and their engagement levels.

“During COVID, Loyalty was one of the few parts of our business that was able to carry on, which took a lot of hard work and imagination. There are many improvements for customers in the pipeline that Olivia will continue working on with her team over the next few months, as part of setting this part of the business up for continued success.

“As well as the other senior roles she held, Olivia has been a member of the Group Management Committee for more than a decade, and on behalf of the organization, I’d like to sincerely thank her for everything she’s done.

“Several months ago we announced the Chief People Officer role to make sure the voice of our people is front and center on the leadership team, and I’m thrilled Catherine will be bringing her skills and experience to this important task.

“Ultimately, building a stronger culture and better relationships with our people is one of my highest priorities and a shared responsibility across management.

“As our Chief People Officer, Catherine will support those collective efforts by ensuring we always value the incredible contribution our people make to this organization and listen to their insights, especially as we welcome thousands more to the Group to support our growth,” said Ms Hudson.

Leave a Reply

Your email address will not be published. Required fields are marked *

Cookie Consent with Real Cookie Banner