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SAS Reveals Where Scandinavians Are Headed This Winter

  • Airlines
  • 7 min read

SAS Reveals the most popular winter destinations for Scandinavian travelers, including snow, sport, sand, and sunshine.

SAS passengers.
SAS passengers.

Danes’ Favorites This Winter Are City Trips, Skiing And Warm Climates

Skiing destinations are popular with Danes. Image: SAS

SAS is experiencing a high demand for travel in Denmark, particularly to popular destinations like London, Malaga, and Miami. London remains the top choice for Danish travelers, Norwegians, and Swedes.

While big cities are in high demand, SAS is also witnessing a growing interest in ski holidays and golf trips. Swedish ski resorts are attracting a larger audience, which has prompted SAS to increase capacity between Stockholm and Östersund, as well as the frequency between Stockholm and Kiruna. SAS will start operating flights from Copenhagen to Östersund before Christmas to cater to this demand and continue with one or two weekly flights throughout the winter. Norwegian mountain destinations, such as Tromsø, are also gaining popularity, leading SAS to increase the number of departures from Stockholm and Copenhagen. Additionally, SAS offers flights from Copenhagen and Aalborg to Scandinavian Mountains Airport, conveniently located near ski destinations in Sälen and Trysil.

The Alps remain a favorite winter destination for Danish travelers, prompting SAS to increase capacity for ski destinations like Geneva, Zurich, Salzburg, and Turin. In response to the Scandinavian desire to explore the world, SAS has recently introduced new routes, including flights from Copenhagen to Bangkok, from Copenhagen and Stockholm to Agadir, and the resumption of the Copenhagen and Stockholm to Miami route for the current winter season.

Danes’ top 5 destinations this winter:

  • London
  • New York
  • Málaga
  • Milan
  • Geneva

Erik Westman, Chief Revenue Officer at SAS, shares insight into travel demand: “The appetite for travel continues to be strong from Denmark, and we strive to adapt quickly by increasing capacity to already popular destinations such as Paris, Rome, Berlin, and London, at the same time as we are opening new routes to strengthen our offer and hopefully create new favorites for our customers.”

Danes’ Spring Destinations

When it comes to spring, Malaga, Rome, Athens, and New York are expected to top the list of the most popular destinations, among others. SAS is expanding its capacity to several popular cities, such as Palma, Alicante, and Malaga, for weekend trips and golf destinations. During the winter, SAS will also offer direct flights from Copenhagen to Salzburg, Turin, and Venice.

Norwegians’ Favorites In Winter: Big Cities, Golf and Sunshine

Men on the golf course at sunset. Image: SAS

SAS is experiencing strong travel demand in Norway, especially for flights to London, Malaga, and Miami. London is still the most popular destination, also for Danes and Swedes. Big cities are popular destinations, but SAS also sees strong demand for ski holidays and golf trips.

From Western Norway, SAS opens new direct routes to the heat from Bergen to Gran Canaria and Tenerife, and Stavanger to Tenerife.

Swedish ski destinations attract a growing audience, and SAS has increased the capacity between Stockholm and Östersund and the frequency between Stockholm and Kiruna. SAS will start flights from Copenhagen to Östersund this winter before Christmas and will continue to fly once or twice a week until after the winter holidays.

Northern Norway beckons

The Northern Lights and Norwegian mountains are popular, and SAS is increasing the number of departures to Tromsø from Oslo, Stockholm, and Copenhagen. Bodø has been appointed European Capital of Culture 2024, and in that connection, SAS is increasing the number of departures from Oslo to the cultural city.

The Alps remain a favorite, so SAS has increased its capacity to ski destinations such as Geneva, Zurich, Salzburg, and Turin. To meet the Scandinavians’ desire to travel, SAS has also opened new routes to Bangkok from Copenhagen, to Agadir from Copenhagen and Stockholm, and resumed the route to Miami from Copenhagen and Stockholm this winter season.

“The appetite for travel remains strong from Norway and we strive to adapt quickly by increasing capacity to already popular destinations such as Paris, Rome, Berlin, London and Athens, while opening new routes to strengthen our offer and hopefully create new favorites for our customers,” says Erik Westman, Chief Revenue Officer at SAS.

Norwegians’ favorite Spring destinations

As spring destinations, Alicante, London, and Milan are expected to top the list of Norwegians’ most popular travel destinations. SAS is expanding its capacity to several popular cities for weekend trips and golf destinations such as Palma, Alicante, and Malaga. During the winter, SAS will also offer direct flights from Stockholm to Seville and the popular golf resort Costa Navarino in Kalamata, Greece.

Norwegians’ top 5 favorite travel destinations this winter are:

  • London (LHR)
  • Las Palmas (LPA)
  • Bangkok (BKK)
  • Miami (MIA)
  • Manchester (MAN)

In addition, SAS is opening the following new routes:

  • Bergen (BGO) – Gran Canaria (LPA): 1 per week – Saturday
  • Bergen (BGO) – Tenerife (TFS): 1 per week – Sunday
  • Stavanger (SVG) – Tenerife (TFS): 1 per week – Sunday

Swedes’ Favorites In Winter Are Big Cities, Golf And Heat

Malaga Beach. Image: SAS

SAS is currently experiencing high demand for travel to popular destinations such as London, Malaga, and Miami. Among these, London remains the most sought-after location for both Norwegian and Danish travelers.

In addition to big cities, there is also a strong demand for ski and golf trips. Swedish skiing, in particular, is attracting a growing audience, leading to increased flights between Stockholm and Östersund and between Stockholm and Kiruna. This winter, SAS will introduce flights from Copenhagen to Östersund even before Christmas, and these will continue once or twice a week until after the sports holidays. The Norwegian mountains, especially Tromsø, are also popular, prompting SAS to increase departures from Stockholm and Copenhagen.

The Alps, a perennial favorite for winter vacations, continue to attract Swedish travelers. SAS is increasing its capacity to popular ski destinations such as Geneva, Zurich, Salzburg, and Torino to cater to this demand. To fulfill the Scandinavian desire for exploration, SAS has also opened new routes, including Bangkok from Copenhagen; and Agadir from Copenhagen and Stockholm. The airline has also resumed the Copenhagen and Stockholm to Miami for the winter season.

Swedes’ top 5 destinations this winter:
  • London
  • Málaga
  • Miami
  • Canary Islands
  • New York

Erik Westman, Chief Revenue Officer at SAS, shares insights on the desire to travel: “The desire to travel continues to be strong from Sweden, and we strive to adapt quickly by increasing capacity to already popular destinations such as Berlin, Dublin, London and Milan and at the same time open new routes to strengthen our offer and hopefully create new favorites for our customers.”

Swedes’ Favorite Spring Destinations

When it comes to bookings for the spring, Malaga, Palma, and Milan are expected to top the list of the most popular destinations. SAS is expanding its capacity to several popular cities for weekend trips but also to golf destinations such as Palma, Alicante, and Malaga. During the winter, SAS will also offer direct flights from Stockholm to Seville and the popular golf resort of Costa Navarino in Kalamata, Greece.

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