This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign is a celebration of how good it feels to move.
LOT Polish Airlines has launched a fresh and emotionally resonant brand campaign aptly titled “It’s Who You Travel With.” Orchestrated by GREY Group Poland, the campaign underpins the deep-rooted values and heritage of LOT Polish Airlines while accentuating the significance of multi-generational brand experiences.
As announced during the 2023 APEX/IFSA Awards ceremony, Scandinavian Airlines (SAS) has secured a five-star airline rating in the Global Airlines category of the 2024 APEX ratings. This achievement underscores the airline’s commitment to providing a top-tier air travel experience. Let’s delve into the details of this accolade and what it means for passengers choosing to fly SAS.
Who were the standout awardees this year? What airlines earned the coveted five star and world class ratings? Let’s delve into the highlights of the September 21, 2023 ceremony, held during the APEX/IFSA Global EXPO in Long Beach, California.
Icelandair Achieves 10x ROI on Programmatic Ad Spend with Brainlabs and Scibids AI Digital Marketing
In partnership with its digital media agency, Brainlabs, Icelandair has leveraged Scibids, a global leader in artificial intelligence (AI) for digital marketing, to supercharge its programmatic ad campaigns. The outcome? A 10-fold improvement in ROI and a 70% reduction in cost per booking.
Emirates has cemented its relationship with Beirut Basketball Club, endorsing a three-year sponsorship deal. This strategic alliance demonstrates Emirates’ dedication to basketball in Lebanon and connects with ardent basketball fans throughout the region.
In an exhilarating turn of events for global travelers, Finnair has joined the Finnish natural cosmetics company SEES, aiming to add pleasing notes to the in-flight and lounge experience. The new Finnair scent partnership, launched in June, weaves a tale of fragrance memories to accompany passengers through their journey.
Dirndls and Lederhosen are Back! Lufthansa Ramps Up Oktoberfest Celebrations With Traditional Bavarian Uniforms on Flights from Munich
The tragic tale of Ruben, known globally as the world’s loneliest lion, imprisoned in desolation for five years in a deserted Armenian zoo, has taken a turn for the better. The benevolent collaboration between Animal Defenders International (ADI) and Qatar Airways Cargo has resulted in a fresh chapter for Ruben in the lush lands of Free State, South Africa.
STARLUX Airlines, Taiwan’s luxury carrier, is broadening its US presence by launching a new route between San Francisco and Taipei. This strategic expansion follows the airline’s recent amplification of its Los Angeles-Taipei route, solidifying its footprint in the North American market. Reservations for this coveted route are now available, with flights inaugurating on December 16.