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Time Flies: This Swiss Watch Was Made On A Plane

Breaking the Barriers of Altitude: Swiss Watch Assembled at 30,000 ft on a SWISS Flight Between Geneva and New York
Swiss watch made on a plane, in business class on a SWISS air flight from Geneva to New York.
Swiss watch made on a plane, in business class on a SWISS air flight from Geneva to New York. Source: SWISS

In a remarkable display of Swiss precision and craftsmanship, an unprecedented collaboration between Geneva Tourism and Swiss International Air Lines (SWISS) has resulted in the historic assembly of a watch on a plane. This extraordinary feat occurred at an altitude exceeding 30,000 ft aboard a flight connecting Geneva and New York on October 18th.

The partners set up a specially equipped workstation in the SWISS business class cabin. Representatives from Geneva Tourism, SWISS, and a master watchmaker from Geneva assembled this exceptional timepiece during the journey. This groundbreaking event serves as a captivating celebration of Swiss excellence.

Swiss watch made on a plane, in business class on a SWISS air flight from Geneva to New York.
Master Swiss watchmaker assembles a watch in business class on a SWISS plane flying at over 30,000ft from Geneva to New York. Source: SWISS

Following its elevated creation, the watch made on a plane will dazzle enthusiasts during the New York leg of the Grand Prix d’Horlogerie de Genève. From October 18 – 22, the unique timepiece will be at the Watches of Switzerland boutique in Soho. It showcases the culmination of exceptional craftsmanship and precision that defines Swiss watchmaking.

Adrien Genier, Director of Geneva Tourism and member of the GPHG Foundation Board attended the flight. He explained: “As the capital of fine watchmaking, Geneva shines the light on the entire industry worldwide. This one-of-a-kind precision endeavor allows us to take this craftsmanship on a journey.”

Romain Vetter, SWISS Director for Western Switzerland, added, “Assembling a watch at 30,000 ft altitude is a fusion of two sectors that represent Swiss quality and reliability. SWISS is thrilled to enable this high-flying assembly.”

Swiss and International Outreach: Worldwide Exhibitions

The Grand Prix d’Horlogerie de Genève is an annual event that spotlights vitality, creativity, and horological excellence. It showcases 84 nominated watches from around the world, chosen by the prestigious Academy. These timepieces go on an international tour before the culminating award ceremony in November, held in Geneva. This series of exhibitions allows a diverse and cosmopolitan audience to explore and appreciate the latest innovations in the world of horology.

Since 2011, the traveling exhibition has made stops in Bangkok, Beijing, Berne, Casablanca, Dubai, Geneva, Hong Kong, Kuala Lumpur, La Chaux-de-Fonds, London, Macao, Mexico City, Milan, Moscow, New Delhi, New York, Paris, Puebla, Rome, St. Petersburg, Seoul, Shanghai, Singapore, Sydney, Taipei, Venice, Vienna, and Zurich.

Geneva: The Capital of Fine Watchmaking

As the host city of GPHG (Grand Prix d’Horlogerie de Genève), Geneva immerses visitors in a vibrant horology scene. This Swiss city offers many unique watchmaking experiences, ensuring that the art of timekeeping remains alive throughout the year. Delve into themed guided tours and engaging watch assembly workshops. There, you can unravel the intricate secrets of this age-old craft. Explore Geneva’s rich horological heritage. Discover the remarkable craftsmanship that has become synonymous with this region and its proud watchmaking tradition.

To learn more, visit: https://www.geneve.com/en/whygeneva/keeping-time   

After New York, the 2023 GPHG traveling exhibition will be at the Musée Rath in Geneva from October 26 to November 12, offering an extensive cultural mediation program.

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