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Airline Industry News, Trends, Analysis

Etihad Airways

#Airline Passenger Experience#Airlines#Smart Branding#The Flight Fantastic

Etihad Introduces New Absolutely Fabulous First Class Amenities

AbFab First Class amenities are here: “It’s a Lacroix, darling!”

Etihad Airways expands its fashion lifestyle branding with new First Class amnetiy kits from the design house of Christian Lacroix, filled with goodies from pioneering Hungarian skincare brand Omorovicza.

#Airline Passenger Experience#Lounging Around#The Flight Fantastic

Etihad Opens New First and Business Class Lounge at LAX, And It’s Fit For Angels

Etihad Airways has opened its new First and Business Class Lounge at the Tom Bradley International Terminal at Los Angeles International Airport (LAX).

And It’s Got The Everything.

The LAX lounge is designed to harmonise with the experience at the airline’s other flagship lounges in the U.S., in Washington, D.C. and New York’s JFK.

Alitalia Crew sporting new uniforms. Source: Alitalia
#Airlines#Aviation Matters#The Competitive Edge

Progress For Alitalia On Etihad Airways Turn-Around Road Map

“Few airlines have undergone such radical change as the new Alitalia and it is now reaping the benefits of a robust new strategy built around dynamic and effective partnerships. After some difficult and challenging years, Alitalia has a great story to tell. We promised to create a world-class airline,” said Alitalia Vice Chairman James Hogan. “We are delivering on that promise and Alitalia today is as good as any airline in Europe.”

#Airlines#Aviation Matters#The Competitive Edge

Alitalia Loses A Lotta Less: €381 Million Less, To Be Exact

Alitalia has been undergoing a makeover since Etihad acquired a controlling share, revamped the business, and put Etihad people in house to monitor the evolving situation. In fact, Alitalia has reduced its loses in 2015 by a respectable €381 million.

But it’s still losing money.

The airline indicates it is: “on track for profitability by 2017..[with] strong 2015 performance.”