The independent airport lounge membership program Priority Pass and Japan Airlines (JAL) have established a new partnership which offers the 30 million plus members of JAL’s worldwide frequent flier program, JAL Mileage Bank (JMB), to redeem miles for Priority Pass Prestige Membership.
JAL introduces new meals to Economy class destination themed meals on select international routes starting in June.
If you’re an airline brand (or any brand) wondering whether your storytelling works, you might consider the JAL method: test it on people who don’t speak your language, and leave out the subtitles.
JAL has debuted its surprisingly roomy new Boeing 787-8 Dreamliner, an aircraft clearly purposed for passenger comfort. Beyond the impressive structural improvements, which come from taking out 25 seats and installing a Premium Economy cabin, the airline has made “zero-footprint” enhancements to the […]
JAL has made a series of interesting announcements in recent days, which show that the airline is focused on improving its brand, its business model, and its weight in the oneworld alliance. I recently reported on Skift that JAL was […]