Marisa Garcia WestJet has revealed new branding to fit the airline’s repositioning from a low-cost carrier to a
The rebranding is embodied in the attitude of a new commercial released today debuting WestJet’s new tagline “Love Where You’re Going.” It centers on the theme of aiming higher, despite obstacles and naysayers.
“Love where you’re going embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline.”
—Ed Sims, WestJet President and CEO
“Today’s announcement marks a pivotal time for WestJet,” said Ed Sims, WestJet President and CEO. “Love where you’re going embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline. Our 13,000 WestJetters are unique assets, and what we deliver for our 24 million guests is something that cannot be replicated.”
The updated brand image and positioning will be progressively rolled out over time on WestJet’s assets including on the airline’s website, WestJet’s airport presence across Canada and across the airline’s fleet.
Calgary Base For WestJet Dreamliner Service
WestJet also announced that YYC Calgary International Airport would be the base for its new Dreamliner international service. The aircraft debuts modern cabin interiors, revealed earlier this year, which put WestJet on par to compete with leading flagship carriers, including rival Air Canada.
WestJet’s Dreamliners will carry 320 passengers in a three-class cabin configuration including a Business cabin with 16 private pods with lie-flat seats, an upscale Premium cabin
WestJet Dreamliner Business Class cabin rendering. 
WestJet Dreamliner premium economy cabin 
WestJet Dreamliner Economy cabin
WestJet will launch its first three 787 Dreamliner non-stop routes from Calgary to Paris, Dublin
| Route | Frequency | Departing | Arriving | Effective |
| Calgary – London (Gatwick) | Daily | 7:20 p.m. | 11:00 a.m. +1 | April 28, 2019 |
| London (Gatwick) – Calgary | Daily | 1:30 p.m. | 3:40 p.m. | April 29, 2019 |
| Calgary – Paris | Four times weekly | 7:20 p.m. | 12:10 p.m. +1 | May 17, 2019 |
| Paris – Calgary | Four times weekly | 2:10 p.m. | 3:30 p.m. | May 18, 2019 |
| Calgary – Dublin | Three times weekly | 8:45 p.m. | 11:38 a.m. +1 | June 1, 2019 |
| Dublin– Calgary | Three times weekly | 1:45 p.m. | 3:05 p.m. | June 2, 2019 |
We are excited to bring Albertans to the world and the world to Alberta.
— Ed Sims
“Alberta’s connectivity to the rest of the world is vital for our economy,” said Ed Sims, WestJet President and CEO. “WestJet is investing in Alberta to bring further economic growth, boost tourism to the province, and to further position our city as an international aviation hub. We are excited to bring Albertans to the world and the world to Alberta.”
The Dreamliner route from Calgary to London (Gatwick) will replace the Boeing 767 service that currently operates the
Updated Loyalty Program
Sims also announced that WestJet Rewards will introduce a new Platinum tier, targeted for launch later this year. Details on the new tier and other updates to the airline’s loyalty program can be found here.
