Marisa Garcia Iberia has revealed new uniforms designed by Teresa Helbig, one of Spain’s top contemporary designers. She joins fashion icons Manuel Pertegaz, Elio Berhanyer, Adolfo Domínguez in creating new uniforms for the Spanish airline.
The new line of clothing and accessories will dress the airline’s 6,500 uniformed flight deck, cabin, and airport personnel from 1 May of this year.
They include dresses, suits, skirts, trousers, shirts, blouses, overcoats, handbags, cardigans, blazers, waistcoats, scarves, knitted jumpers, polo shirts, neckties, and special uniforms for pregnant employees.
“The jackets are a touch retro, while there’s an attractive unisex flair to the coats, and the women’s trousers are anything but rigid –they facilitate women’s movements. All are garments that we would be happy to wear for everyday. There’s a reinterpretation of the iconic straight skirt, and we have given special importance to the accessories,” says Helbig.
Predominant in the collection are blue, red, yellow, and beige hues. Navy blue symbolises balance, while red and yellow are Iberia’s corporate colours: “Red embodies passion, drive, and vitality, and yellow is stimulating, youthful, and energetic,” says Helbig, while beige is “genuine. natural, calm, and very elegant.”
The mosaic of colours is complemented by details which appear and disappear with the movement of neck, cuffs, and back.
The commissioning of the uniform project to a Spanish designer is in keeping with Iberia’s #Talentoabordo project, to promote established and emerging Spanish creative artists in all the countries served by the airline.
The El Corte Inglés retail chain will make the new Iberia uniforms, which will be delivered individually to each employee’s home. Alterations will be made at El Corte Inglés outlets near the Madrid and Barcelona airports.
