In the heart of Brussels Airport, in the A-pier, lies THE LOFT by Brussels Airlines and Lexus – an oasis of luxury and comfort for weary travelers. This elegant airport lounge has been crowned Europe’s Leading Airline Lounge for the fifth consecutive year at the World Travel Awards.
The Hallmark of Excellence
Nestled amidst the bustling activity of Brussels Airport, THE LOFT stands as a sanctuary for passengers seeking respite before embarking on their journeys. Whether the corporate traveler desires a quiet enclave to prepare for a pivotal meeting or the leisure traveler wishes to commence their expedition in style, THE LOFT is their go-to haven, rich in amenities and tranquility.
The award, announced on September 30, 2023, in Batumi, Georgia, underscores the lounge’s relentless drive to elevate the passenger experience. Artfully melding comfort, convenience, and luxury, THE LOFT perfectly embodies Belgian hospitality.
An Unyielding Commitment to Improvement
In 2018, THE LOFT underwent a significant renovation and expansion in partnership with Lexus. The partners embarked on a quest to redefine luxury. Every detail, from the striking furnishings and decor to the exquisite design, gives thoughtful consideration to the needs of travelers. The meticulously selected assortment of Belgian beers and chocolates, the Smurf’s zone for children, and the Tin-Tin art celebrate ‘Belgitude’ – a term embodying the quintessence of Belgian culture.
Brussels Airlines continuously invests in enhancing the passenger experience. This includes recent collaborations and upgrades. Most notably, the revamped business class meals and the alliance with Belgian Star Chef Michaël Vrijmoed.
A Haven for Every Traveler
Accessibility to THE LOFT isn’t an exclusive privilege of the business class traveler. For a fee, the lounge extends its warm hospitality to economy-class passengers during off-peak periods, ensuring that a broader spectrum of travelers can comfortably experience ‘Belgitude.’
In the words of Dorothea von Boxberg, CEO of Brussels Airlines: “Our teams work very hard every day to give passengers a fantastic experience. Whether you’re flying business class or economy, at Brussels Airlines, we want to deliver a great experience to everyone. We’re very proud that our efforts are rewarded. We keep on investing to make our product even better. Soon, we will announce a few very exciting changes.”
More to Come
As THE LOFT by Brussels Airlines and Lexus basks in the glory of its fifth consecutive accolade, passengers can anticipate an even more enriched experience. Every visit immerses you into a world where Belgian hospitality, luxury, and sustainability coalesce, promising an unparalleled experience.
Embark on your journey from Brussels Airport and step into THE LOFT – where excellence isn’t a trait but a tradition.
Sustainability – A Core Endeavour
Beyond luxury, Brussels Airlines is pioneering a sustainable future. The airline plans to halve CO2 emissions by 2030 and achieve carbon neutrality by 2050. Brussels Airlines is at the forefront of eco-friendly initiatives. These include the airline’s participation in sustainability programs like the EU’s Stargate Project. Brussels Airlines has also added the Airbus A320neo to the fleet, underscoring its commitment to a greener tomorrow.